Strategy

Covid-19

Developing A Remote Work Policy That Works

Flexible Remote Work (Work From Home) Policies provide employees the flexibility and convenience of connecting from anywhere around the world. Either that be in the office, at home, or both, the flexibility allows our employees to work wherever is most effective and efficient for them.  Our work from the home policy benefits both the business and our employees. Providing our …

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Capturing Opportunities Throughout The Digital Journey

Remaining competitive in a digital landscape is a growing challenge for many organizations, simply because they are unsure where to begin when they are creating solution strategies. “Should our website contain more rich content? Should we incorporate an app into our business model? How are we going to reach our audience(s) in a creative …

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Respond To Clients With Solutions

When considering digital solutions for your organization, start by asking, “Who is going to use our website or app, and for what?” The answer is never as simple as you might think. Some users are consumers, some are advocates, and some are internal teams that need a communication platform.  It is important to …

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Improving Your Market Position

In the current digital landscape, success comes from achieving more user engagement. More traffic. More likes. More shares. More downloads. More conversions. So how do we get all of that? It is not always about acquiring new customers to use your products or services. By improving your engagement with your current clientele, you can leverage …

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Is Your Website Enough To Prioritize The User Experience?

Last year there were 194 billion app downloads, up from 178 billion in 2017. On average, U.S. consumers are spending five hours per day on their mobile devices, which makes apps an ideal way to connect with active users.  From finances to food delivery and entertainment to social media, apps have changed …

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Participant Rebrand Unifies Art & Activism

Participant Media was founded in 2004 by social entrepreneur Jeff Skoll, with a commitment to producing entertainment with socially relevant themes. Developed behind the principle that a good story well told can help change the world, their film collection has earned 73 Academy Award® nominations and 18 wins. In September 2019, Participant …

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How To Maintain Existing Links & SEO Integrity With Website Changes

Digital products play a large role in an organization’s visibility and brand identity. When things are going great with consistent website traffic, support in a movement, lead generation, enrollment, or conversion rates, the analytics reflect that positivity and reinforce connected achievements. Several things can interrupt your website’s current online success, and a …

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Successfully Launch Your Company’s New Digital Product From the Inside Out

Months of resources and countless hours have gone into planning, developing, and testing your newest digital product. As you draw closer to the launch date, it is important to understand that once the website, app, or other digital product goes live, it is just the beginning of the process that ensures its …

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Defining Our Character And Brand With Updated Company Values

Since 2001, the Stauffer team has been building for what’s next to remain at the leading edge of the interactive digital landscape. We are purposefully driven by new techniques and constantly learning from those that led us through nearly two decades of building a Full-Service Digital Agency. The digital landscape — both …

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Understanding The Digital Marketing Process to Maximize Relationships

Digital marketing demands we challenge previous notions of brand value and representation to shift expectations and shape strong relationships. And who isn’t up for a good challenge? Instead of clamoring for solutions by recreating the digital wheel with each new challenge, we have helped change the way brands and businesses use technology …

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Does Your Web Design Successfully Tell Your Brand Story?

An effective website is more than the hub of your online marketing and lead generation efforts. It shares common goals with your competitors’ websites to build trust, add value, and convert visitors. So, what makes yours unique? You are establishing an audience and building a community that will grow your business and …

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Building Trust Through An Empowered Customer Journey

What is the one thing all businesses have in common? They each have customers who have goals that require solutions. In our case, those clients vary in inspiring ranges — from early education to UC Berkeley Executive Education and cancer research to the League of Women Voters — who have specialized needs …

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