Media & Entertainment

Mastering Key Performance Indicators: Beyond ‘Set It and Forget It’

Key Performance Indicators (KPIs) are crucial for tracking the success of projects and organizational initiatives. These metrics provide insight into how well a company is achieving its business objectives. However, many organizations fall into the trap of a “set it and forget it” mentality, where KPIs are established and then left unchecked….

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6 Practical Ways Augmented Reality (AR) Will Be Essential for Every Department in Your Organization

Mirroring the paradigm shift that happened with the iPhone, the release of Apple’s Vision Pro augmented reality device the world has been put on notice that there is not only a new way to provide services and products that interact with their immediate environment but also a new tool that will simplify

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6 Tips to Increase Your Conversions with Images

It is no secret that we live in an increasingly visual world but have you ever thought about using imagery to increase your conversion rate? If you listen to what science says, it just makes sense.   Research shows that visuals communicate information an incredible 60,000 times faster than text—which sounds crazy, but

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Straightforward Strategies To Improve Your Customer Journey Through Messaging Alignment

With options beyond our wildest dreams in every niche imaginable, it is harder than ever to not only draw in new customers but also keep them hooked. In order to retain their interest, your brand must have an aligned presence across all channels with consistent messaging that makes sense to your consumers.

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The Anatomy of a Successful Landing Page

Although there is an infinite number of ways to create a landing page, every successful landing page should contain a core group of elements. These building blocks, if you will, should be used as a guide when creating your content. When it comes to marketing, it might be your natural impulse to

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Capturing Opportunities Throughout The Digital Journey

Remaining competitive in a digital landscape is a growing challenge for many organizations, simply because they are unsure where to begin when they are creating solution strategies. “Should our website contain more rich content? Should we incorporate an app into our business model? How are we going to reach our audience(s) in a creative

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Participant Rebrand Unifies Art & Activism

Participant Media was founded in 2004 by social entrepreneur Jeff Skoll, with a commitment to producing entertainment with socially relevant themes. Developed behind the principle that a good story well told can help change the world, their film collection has earned 73 Academy Award® nominations and 18 wins. In September 2019, Participant

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