Science & Technology

STAUFFER Insights: Creativity and Strategy in Digital Marketing

There is a delicate balance between creativity and strategy in digital marketing. STAUFFER retains very long-term relationships with our clients by understanding this equal equilibrium. While both are equally important, overemphasizing strategy can make a campaign too involved or feel inauthentic, and a campaign that is too elaborate or conceptual may take …

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Augmented Reality and the Future of Web Design (the Pillars of Great UX and How They Translate to AR)

In the dawn of a new internet age, augmented reality (AR) will play a critical role in elevating our messaging. As leaders in digital strategy and communication, STAUFFER is already planning for these fundamental changes in how our client’s end-users interact with their content. In the not-too-distant future, everyday folk will have …

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STAUFFER’S Key Insights: Harnessing the Power of Open-source CMS

The biggest brands in the world come to (and refer others) to STAUFFER not only because we deliver engaging websites that cater to their end-users, but for how we hand off a product that is simple for any member of their team to edit and update. STAUFFER pulls this off by having …

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Futurecasting: OpenAI in Talks With Jony Ive for $1b AI Phone

Recently, it was announced that OpenAI, the pioneering artificial intelligence research lab that brought you everyone’s favorite chatbot, ChatGPT, is currently in discussions with everyone’s favorite former Chief Design Officer at Apple, Jony Ive to secure a staggering $1 billion investment to make, get this: a phone. This substantial funding is earmarked …

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Voice Search Mastery: Alexa, Siri, Google Home Optimization

With the dawn of an age of in-home modules like Alexa and Google Home and digital assistants like Siri, people’s search for information online is evolving rapidly. One of the most significant developments in this regard is the rise of voice search technology. Stauffer recognizes these new trends and wants our friends …

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Enhancing User Experience: STAUFFER’s Essential Guide to Key Google Analytics Metrics

Optimizing user experience (UX) is paramount for the success of organizations of all shapes, sizes, and functions. We should know – it’s what we’re experts at. At Stauffer or any other creative agency, Google Analytics is the first stop on the way to gathering a consensus on how to improve a client’s …

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6 Practical Ways Augmented Reality (AR) Will Be Essential for Every Department in Your Organization

Mirroring the paradigm shift that happened with the iPhone, the release of Apple’s Vision Pro augmented reality device the world has been put on notice that there is not only a new way to provide services and products that interact with their immediate environment but also a new tool that will simplify …

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Tailor Your Higher Education Institution’s Online Presence to Resonate Across Target Audiences 

As experts in creative and online solutions for some of the most prestigious higher education institutions in America, Stauffer has spent the last decade honing and mastering building websites that attract and engage with various institutional audiences.  We do this by tailoring micro-experiences across the site depending on which audience is being …

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From Twitter To X: Elon Musk’s Vision of a Trillion Dollar ”Everything App”

Elon Musk is back in the news with another moonshot of an idea. Whenever Musk has an idea, it often has a direct impact on business, individuals, and the planet as a whole. Musk’s new plan: attempt to follow in the strategy similar to the Chinese app WeChat by consolidating social media, …

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