Science & Technology

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Could Your Brand Benefit from WCAG Training?

Nowadays, compliance with the Web Content Accessibility Guidelines (WCAG) is crucial for the success of your organization—but where do you begin with this new frontier? Oftentimes, the first step to understanding WCAG compliance is to seek out proper training.  Typically, a web accessibility training course or workshop will involve hands-on instruction that …

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Straightforward Strategies To Improve Your Customer Journey Through Messaging Alignment

With options beyond our wildest dreams in every niche imaginable, it is harder than ever to not only draw in new customers but also keep them hooked. In order to retain their interest, your brand must have an aligned presence across all channels with consistent messaging that makes sense to your consumers. …

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Quick Fix to ADA Compliance? We Think Not.

Now more than ever, it is imperative that your website is accessible to everyone, whether they are disabled person or not. In order to comply with the Americans with Disabilities Act (ADA), many brands may be tempted to take advantage of companies that claim to have a quick fix for accessibility, like AccessiBe—but …

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The Anatomy of a Successful Landing Page

Although there is an infinite number of ways to create a landing page, every successful landing page should contain a core group of elements. These building blocks, if you will, should be used as a guide when creating your content. When it comes to marketing, it might be your natural impulse to …

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What is WCAG and 4 Reasons Why Businesses Should Care

The internet was designed to be a tool to better our lives by virtually connecting the world in a way that had never been possible before. However, in the rush to populate the world wide web with compelling content and services, people with disabilities got left behind — and that’s where WCAG comes …

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The Importance of Responsive Digital Products

Your digital products showcase your organization’s brand by communicating your message and mission — 24 hours a day; seven days a week.  Each time your audience turns to your website or app for a solution, they will experience your brand through electronic devices of varying screen sizes and capabilities. They have one expectation of your platform: that …

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Capturing Opportunities Throughout The Digital Journey

Remaining competitive in a digital landscape is a growing challenge for many organizations, simply because they are unsure where to begin when they are creating solution strategies. “Should our website contain more rich content? Should we incorporate an app into our business model? How are we going to reach our audience(s) in a creative …

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Improving Your Market Position

In the current digital landscape, success comes from achieving more user engagement. More traffic. More likes. More shares. More downloads. More conversions. So how do we get all of that? It is not always about acquiring new customers to use your products or services. By improving your engagement with your current clientele, you can leverage …

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Content Rich Digital Products Enhance The User Experience

Whether you are targeting advocates, brand ambassadors, or a boost in sales, your audience is dynamic, and want to be treated as such when they arrive at your virtual doorstep. In an online-all-the-time society, your digital products represent more than your product, service, or purpose — they represent how you perceive your …

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Improving Digital Products Through Internal Communication

At Stauffer, we pride ourselves on being a company people are proud to work for, and that begins with purposeful communication. Our growth is dependent on our client successes, and when clients come to us with ideas, challenges, and objectives, we creatively deliver solutions through expertise in designing, developing, and launching unique …

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Is Your Website Enough To Prioritize The User Experience?

Last year there were 194 billion app downloads, up from 178 billion in 2017. On average, U.S. consumers are spending five hours per day on their mobile devices, which makes apps an ideal way to connect with active users.  From finances to food delivery and entertainment to social media, apps have changed …

Is Your Website Enough To Prioritize The User Experience? Read More

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