Marketing

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Retargeting Digital Ad Campaigns: What It Is and Why It Works

If you are in the business of selling anything online, you know how important advertising is in driving people to your website — but what if some users are inclined to make a purchase after visiting your site, but just aren’t quite ready yet? Unfortunately, according to Business Insider around 96% of people …

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Improving Your Market Position

In the current digital landscape, success comes from achieving more user engagement. More traffic. More likes. More shares. More downloads. More conversions. So how do we get all of that? It is not always about acquiring new customers to use your products or services. By improving your engagement with your current clientele, you can leverage …

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Content Rich Digital Products Enhance The User Experience

Whether you are targeting advocates, brand ambassadors, or a boost in sales, your audience is dynamic, and want to be treated as such when they arrive at your virtual doorstep. In an online-all-the-time society, your digital products represent more than your product, service, or purpose — they represent how you perceive your …

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Is Your Website Enough To Prioritize The User Experience?

Last year there were 194 billion app downloads, up from 178 billion in 2017. On average, U.S. consumers are spending five hours per day on their mobile devices, which makes apps an ideal way to connect with active users.  From finances to food delivery and entertainment to social media, apps have changed …

Is Your Website Enough To Prioritize The User Experience? Read More

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Participant Rebrand Unifies Art & Activism

Participant Media was founded in 2004 by social entrepreneur Jeff Skoll, with a commitment to producing entertainment with socially relevant themes. Developed behind the principle that a good story well told can help change the world, their film collection has earned 73 Academy Award® nominations and 18 wins. In September 2019, Participant …

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How To Maintain Existing Links & SEO Integrity With Website Changes

Digital products play a large role in an organization’s visibility and brand identity. When things are going great with consistent website traffic, support in a movement, lead generation, enrollment, or conversion rates, the analytics reflect that positivity and reinforce connected achievements. Several things can interrupt your website’s current online success, and a …

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Defining Our Character And Brand With Updated Company Values

Since 2001, the Stauffer team has been building for what’s next to remain at the leading edge of the interactive digital landscape. We are purposefully driven by new techniques and constantly learning from those that led us through nearly two decades of building a Full-Service Digital Agency. The digital landscape — both …

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Understanding The Digital Marketing Process to Maximize Relationships

Digital marketing demands we challenge previous notions of brand value and representation to shift expectations and shape strong relationships. And who isn’t up for a good challenge? Instead of clamoring for solutions by recreating the digital wheel with each new challenge, we have helped change the way brands and businesses use technology …

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Does Your Web Design Successfully Tell Your Brand Story?

An effective website is more than the hub of your online marketing and lead generation efforts. It shares common goals with your competitors’ websites to build trust, add value, and convert visitors. So, what makes yours unique? You are establishing an audience and building a community that will grow your business and …

Does Your Web Design Successfully Tell Your Brand Story? Read More

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SharpSpring | The Marketing Automation Tool

Stauffer is a trusted agency of SharpSpring. An affordable, yet powerful marketing automation tool which delivers actionable information, designed to increase and optimize the marketing efforts of your small business. Utilizing exceptional tools such as VisitorID, Behavioral-Based Tracking and Lead Scoring, you will transform more leads into customers by sending the right message at the right time, based on visitor …

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We Proudly Announce: The New STAUFFER Website

Welcome to the new Stauffer blog! As a member of Stauffer’s marketing team, I’ve been a part of an exciting process: helping the company rebrand itself and watching the talented Stauffer team divide and conquer to rebuild this beautiful new Stauffer website. This endeavor has changed my perspective dramatically about what goes into …

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