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Accessible Learning: UX Optimization for Inclusivity
UX optimization is a continuously evolving job that lives and breathes with the improvement of technology and the needs of your audience. For higher learning institutions, improving student engagement and satisfaction through UX optimization also helps create inclusive learning environments that cater to the needs of all students, including those with disabilities. …
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UX & Web Design: the A/B Testing Imperative
Creating a website, especially with fluid messaging and an engaging user experience (UX), takes a lot. What’s even harder to pull off is making something innovative that works, meeting your website’s conversion targets. Yet, amidst the flurry of creativity, a cornerstone practice often remains overlooked – A/B testing. At STAUFFER, we understand …
Crafting Tailored Online Experiences for Higher Ed Success
As experts in creative and online solutions for some of America’s most prestigious higher education institutions, STAUFFER has spent the last decade honing and mastering building websites that attract and engage with various institutional audiences. We do this by tailoring micro-experiences across the site depending on which audience is being targeted by …
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High Conversions: Non-profit Success
STAUFFER knows getting lost in a swamp of creative options is easy. With an emerging boon of AI-generated content in chatbots and image generators, your team may think it’s worth posting or adding cluttering features to your site just to say, “We have it.” But, non-profits or institutions need their content to …
Crafting Dynamic UX in Evolving Digital Space
As creatives, we have sat cozy for a while with a few immutable truths: content is king, conversions are always the goal, and your audience receives your message in a straight line. By “in a straight line,” I mean that viewers are served content in the form of flat web pages that …
Zuck & Lex Discuss the Metaverse: Future Implications
In an era where the boundaries between the digital and physical worlds continue to blur, the concept of the Metaverse has taken center stage. As a devotee to AI and tech pundit, Lex Fridman and his wonderfully insightful podcast, I recently tuned in to his enlightening interview with none other than Mark …
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STAUFFER’S Key Insights: Harnessing the Power of Open-source CMS
The biggest brands in the world come to (and refer others) to STAUFFER not only because we deliver engaging websites that cater to their end-users, but for how we hand off a product that is simple for any member of their team to edit and update. STAUFFER pulls this off by having …
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Futurecasting: OpenAI in Talks With Jony Ive for $1b AI Phone
Recently, it was announced that OpenAI, the pioneering artificial intelligence research lab that brought you everyone’s favorite chatbot, ChatGPT, is currently in discussions with everyone’s favorite former Chief Design Officer at Apple, Jony Ive to secure a staggering $1 billion investment to make, get this: a phone. This substantial funding is earmarked …
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Voice Search Mastery: Alexa, Siri, Google Home Optimization
With the dawn of an age of in-home modules like Alexa and Google Home and digital assistants like Siri, people’s search for information online is evolving rapidly. One of the most significant developments in this regard is the rise of voice search technology. Stauffer recognizes these new trends and wants our friends …
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High Conversions for Non-profits/institutions – a Comprehensive Guide
Stauffer knows getting lost in a swamp of creative options is easy. With an emerging boon of AI-generated content in chatbots and image generators, your team may think it’s worth posting or adding cluttering features to your site just to say, “We have it.” But, non-profits or institutions need their content to …
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Enhancing User Experience: STAUFFER’s Essential Guide to Key Google Analytics Metrics
Optimizing user experience (UX) is paramount for the success of organizations of all shapes, sizes, and functions. We should know – it’s what we’re experts at. At Stauffer or any other creative agency, Google Analytics is the first stop on the way to gathering a consensus on how to improve a client’s …
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The Role of Hashtags in Modern Social Strategy
Stauffer has been playing around with increasing our social media impact lately. You may have even seen a post or two of ours on LinkedIn. In our weekly talks about engagement and conversions, we have asked ourselves: Do hashtags matter anymore? Don’t get us wrong, we use them; we understand why they …