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6 Tips to Increase Your Conversions with Images
It is no secret that we live in an increasingly visual world but have you ever thought about using imagery to increase your conversion rate? If you listen to what science says, it just makes sense. Research shows that visuals communicate information an incredible 60,000 times faster than text—which sounds crazy, but …
Could Your Brand Benefit from WCAG Training?
Nowadays, compliance with the Web Content Accessibility Guidelines (WCAG) is crucial for the success of your organization—but where do you begin with this new frontier? Oftentimes, the first step to understanding WCAG compliance is to seek out proper training. Typically, a web accessibility training course or workshop will involve hands-on instruction that …
Straightforward Strategies To Improve Your Customer Journey Through Messaging Alignment
With options beyond our wildest dreams in every niche imaginable, it is harder than ever to not only draw in new customers but also keep them hooked. In order to retain their interest, your brand must have an aligned presence across all channels with consistent messaging that makes sense to your consumers. …
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Quick Fix to ADA Compliance? We Think Not.
Now more than ever, it is imperative that your website is accessible to everyone, whether they are disabled person or not. In order to comply with the Americans with Disabilities Act (ADA), many brands may be tempted to take advantage of companies that claim to have a quick fix for accessibility, like AccessiBe—but …
The Anatomy of a Successful Landing Page
Although there is an infinite number of ways to create a landing page, every successful landing page should contain a core group of elements. These building blocks, if you will, should be used as a guide when creating your content. When it comes to marketing, it might be your natural impulse to …
What is WCAG and 4 Reasons Why Businesses Should Care
The internet was designed to be a tool to better our lives by virtually connecting the world in a way that had never been possible before. However, in the rush to populate the world wide web with compelling content and services, people with disabilities got left behind — and that’s where WCAG comes …
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Retargeting Digital Ad Campaigns: What It Is and Why It Works
If you are in the business of selling anything online, you know how important advertising is in driving people to your website — but what if some users are inclined to make a purchase after visiting your site, but just aren’t quite ready yet? Unfortunately, according to Business Insider around 96% of people …
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Everything You Need to Know About Clubhouse
There always seems to be some new must-have app vying for our attention and the latest in the slew of social media apps is Clubhouse: An audio-only app with a focus on sharing ideas in rooms separated by subject. While this could simply be another trend in the age of the smartphone, …
Developing A Remote Work Policy That Works
Flexible Remote Work (Work From Home) Policies provide employees the flexibility and convenience of connecting from anywhere around the world. Either that be in the office, at home, or both, the flexibility allows our employees to work wherever is most effective and efficient for them. Our work from the home policy benefits both the business and our employees. Providing our …
The Importance of Responsive Digital Products
Your digital products showcase your organization’s brand by communicating your message and mission — 24 hours a day; seven days a week. Each time your audience turns to your website or app for a solution, they will experience your brand through electronic devices of varying screen sizes and capabilities. They have one expectation of your platform: that …
Capturing Opportunities Throughout The Digital Journey
Remaining competitive in a digital landscape is a growing challenge for many organizations, simply because they are unsure where to begin when they are creating solution strategies. “Should our website contain more rich content? Should we incorporate an app into our business model? How are we going to reach our audience(s) in a creative …
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Respond To Clients With Solutions
When considering digital solutions for your organization, start by asking, “Who is going to use our website or app, and for what?” The answer is never as simple as you might think. Some users are consumers, some are advocates, and some are internal teams that need a communication platform. It is important to …