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How to Make Sure Your AI Execution Plan Succeeds
The Atlantic recently published “Apple Is an AI Company Now,” which suggests integrating AI technology can transform almost any company into an AI organization with enhanced operations, higher levels of efficiency and productivity. But these days, you can read just as many AI horror stories as you can about AI promises. The …
Safeguarding Your Customers Right to Privacy: Adhering to CCPA & CPRA
On February 9, 2024, California’s Third District Court of Appeal ruled the CCPA may begin to enforce its voluminous set of regulations. If you aren’t compliant, the CCPA suggests you review your policies and take steps now to avoid getting a call from one of their agents. California’s CCPA and CPRA do …
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Navigating the Quicksands of Scope Creep: a Guide to Keeping Your Project on Track
Managing scope creep is essential for any project to succeed. This common challenge can significantly impact timelines and budgets, so what is the key to keeping it in check? In short, by making sure the project has been thoroughly assessed. This article delves into the murky waters of scope creep, identifying its …
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Five Steps to Getting Your Data Security in Check
Can your company handle the impact of a potential data breach? On Feb. 2, 2024, Welch’s, the well-known grape juice brand, experienced a cyber attack that paralyzed its entire Northeast plant near downtown Erie, Pennsylvania. The attack severely impacted the company’s systems and left employees unable to work. A 100-person team of …
5 Things You Must Automate on Your Website (and the One Thing You Shouldn’t)
Automation has become the backbone of modern business operations, and website management is no exception. Businesses can streamline workflow, eliminate errors, and improve productivity by automating repetitive, time-consuming tasks. At STAUFFER, we understand the importance of automation and use it in our work to maximize our success. Automation cuts mundane tasks from …
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Headless Design: Everything You Need to Know
You have likely heard the term “headless design” thrown around in conversations about digital strategy and website development. But what exactly is headless design, and why is it relevant to your organization? STAUFFER made its way to the Inc. 5000 list by understanding our industry’s latest trends and technologies and then applying …
4 Steps to Prioritizing Good UX for Your Online Rebrand
When going through a rebrand, if your team isn’t prioritizing your end-user’s needs, it may be time to reconsider your UX strategy. Even if you have a great UX strategy with your old branding campaign, you need a refreshed UX strategy that balances with your new look. At STAUFFER, we incorporate good …
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Alumni Engagement: the Power of Storytelling
The positive impact created by STAUFFER’s ability to combine UX with storytelling makes us the go-to solution for some of the nation’s top higher learning institutions. Our digital storytelling abilities go far beyond building the dynamic web platforms that serve as launchpads for alumni engagement, we complete the equation by helping craft …
Design Thinking: 5 Principles for Engaging User Experiences
STAUFFER made its way to the Inc. 5000 list because of its reputation as a creative agency that leverages strategy and engineering to provide simple solutions to complex problems. To do so, our team of UX strategists, engineers, and creatives deploy a 5-step process to ensure the consistent delivery of brilliant products …
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Elevating UI Design Trends for 2024
Looking back on 2023 through the lens of UI, there have been some subtle (and one really big not-so-subtle) trends that we at STAUFFER believe will make an even larger impact on how brands tell stories and engage with the world. In lieu of this, we want our audience to be in …
STAUFFER Explains: the Win-win of Building With a User-centered Design
At Disney, they have Imagineers: people whose entire job is to make incredibly well-thought-out, unforgettable, immersive experiences for Disneyland guests. While some of it is overt, much of what they do is behind-the-scenes or so subtle you may only notice if you are told to look for it. All of this is …
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STAUFFER Insights: Creativity and Strategy in Digital Marketing
There is a delicate balance between creativity and strategy in digital marketing. STAUFFER retains very long-term relationships with our clients by understanding this equal equilibrium. While both are equally important, overemphasizing strategy can make a campaign too involved or feel inauthentic, and a campaign that is too elaborate or conceptual may take …
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