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Enhancing User Experience: Stauffer’s Essential Guide to Key Google Analytics Metrics
Optimizing user experience (UX) is paramount for the success of organizations of all shapes, sizes, and functions. We should know – it’s what we’re experts at. At Stauffer or any other creative agency, Google Analytics is the first stop on the way to gathering a consensus on how to improve a client’s …
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The Role of Hashtags in Modern Social Strategy
Stauffer has been playing around with increasing our social media impact lately. You may have even seen a post or two of ours on LinkedIn. In our weekly talks about engagement and conversions, we have asked ourselves: Do hashtags matter anymore? Don’t get us wrong, we use them; we understand why they …
Is Your Non-profit Website Driving Conversions? 5 Tips to Supercharge Your Portal for Good
When you operate as a non-profit, every mode of communication must be crafted with a laser-focused purpose. This holds particularly true for your online calls to action (CTA), especially on your website. The paramount question you need to ask is, “How is my website communication driving conversions?” Conversion rates represent the percentage …
Is Your Non-profit Website Driving Conversions? 5 Tips to Supercharge Your Portal for Good Read More
6 Practical Ways Augmented Reality (AR) Will Be Essential for Every Department in Your Organization
Mirroring the paradigm shift that happened with the iPhone, the release of Apple’s Vision Pro augmented reality device the world has been put on notice that there is not only a new way to provide services and products that interact with their immediate environment but also a new tool that will simplify …
Tailor Your Higher Education Institution’s Online Presence to Resonate Across Target Audiences
As experts in creative and online solutions for some of the most prestigious higher education institutions in America, Stauffer has spent the last decade honing and mastering building websites that attract and engage with various institutional audiences. We do this by tailoring micro-experiences across the site depending on which audience is being …
STAUFFER Makes Inc. 5000 List and More
We are delighted to announce that STAUFFER has earned recognition as one of the 5,000 fastest-growing private companies in the United States by Inc. As we proudly stand alongside esteemed Inc. 5000 alumni, such as Microsoft, Oracle, Intuit, Dell, and Zoom, we extend our heartfelt gratitude to all our clients whose support …
“One-Man Band” to Inc. 5000, Lessons from CEO Chris Stauffer
Today, STAUFFER was recognized as one of the 5,000 fastest-growing private companies in the United States by Inc. We are thrilled to join the ranks of companies like Microsoft, Oracle, Intuit, Dell, and Zoom, all of whom have earned their place on this list during their growth. The Inc. 5,000 honor is …
“One-Man Band” to Inc. 5000, Lessons from CEO Chris Stauffer Read More
From Twitter To X: Elon Musk’s Vision of a Trillion Dollar ”Everything App”
Elon Musk is back in the news with another moonshot of an idea. Whenever Musk has an idea, it often has a direct impact on business, individuals, and the planet as a whole. Musk’s new plan: attempt to follow in the strategy similar to the Chinese app WeChat by consolidating social media, …
From Twitter To X: Elon Musk’s Vision of a Trillion Dollar ”Everything App” Read More
What is Technical Debt? How Your Time-Saving Shortcuts Will Bleed Money in the Long Run
A common theme we see when providing technological consulting services at Stauffer is that many potential clients have trouble keeping pace with the sometimes overwhelming, but beneficial, march of technological progress. Instead of taking a holistic approach to addressing these updates, organizations take other, cheaper options that work as a band-aid to …
What is Technical Debt? How Your Time-Saving Shortcuts Will Bleed Money in the Long Run Read More
Google Analytics 4: Get to Know the New Features and Their Impact
As many of you know, Google Analytics, the cornerstone of modern marketing and data tracking, has shuttered its popular Universal Analytics (UA), and shifted into their new product: Google Analytics 4 (GA4). For those outside the industry, Google Analytics is your organization’s one-stop resource to understand how users interact with your website. …
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Meta Threads Rollout: Hot Takes on What’s There and What Isn’t
Adding further fuel to the Hatfields and McCoys of social media, Meta and Mark Zuckerberg just dropped a rival microblogging site to Twitter and Elon Musk that is generating enough buzz to make your phone vibrate off the table. In touting itself as the “friendly” version of Twitter, Meta’s Threads looks to …
Meta Threads Rollout: Hot Takes on What’s There and What Isn’t Read More
The Indispensable Role of a Robust QA Team
Picture it: you’ve just got what looks to be the final draft of your company’s new website and it looks good, your boss has seen it and he won’t shut up about it. In his eyes you’ve knocked it out of the park by finding a great creative agency and shaved a …