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The ‘Prompt’ on ChatGPT in 2023
It’s almost certain that ChatGPT will go down as one of the most talked-about technologies of 2023. I’m willing to bet that you’ve at least heard of these four syllables. If you haven’t, consider this your primer. Or maybe you have a rudimentary understanding of ChatGPT and are now asking, “How will …
ChatGPT: The AI Game-Changer in SEO
Say Hello to Your New Robot Overlord! SEO involves three main components: technical elements, content, and link-building. I believe that AI, like ChatGPT, can accelerate SEO content and strategies into the future. From creativity to productivity, we break down the endless possibilities of content creation with ChatGPT, and leave you with some …
Web Accessibility on The DOJ’s Mind
Many companies have gone remote, and online shopping has become the norm. As a result, web accessibility has come under increased scrutiny. Internet usage is up 40 to 100 percent since the start of the pandemic. Web accessibility lawsuits are at an all-time high of over 10,000 cases a year. The Department …
Starting At Point A
USC Annenberg wins CASE Circle of Excellence Silver Award Acceptance into the USC Annenberg School for Communication and Journalism is a major achievement, and how admitted students are welcomed and informed of their acceptance significantly impacts whether they see a future at USC Annenberg. USC Annenberg’s latest campaign to connect with admitted …
Dreamers, Pioneers and Trailblazers Who Dared to Be #simplycreative
There is not a day, a month, or a year of acknowledgement that could illustrate the impact Black History has had on this nation and this world. Through struggle to triumph, the Black community has paved a way, continually producing the finest of wines from the worst of spoils. We honor this …
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6 Tips to Increase Your Conversions with Images
It is no secret that we live in an increasingly visual world but have you ever thought about using imagery to increase your conversion rate? If you listen to what science says, it just makes sense. Research shows that visuals communicate information an incredible 60,000 times faster than text—which sounds crazy, but …
Could Your Brand Benefit from WCAG Training?
Nowadays, compliance with the Web Content Accessibility Guidelines (WCAG) is crucial for the success of your organization—but where do you begin with this new frontier? Oftentimes, the first step to understanding WCAG compliance is to seek out proper training. Typically, a web accessibility training course or workshop will involve hands-on instruction that …
Straightforward Strategies To Improve Your Customer Journey Through Messaging Alignment
With options beyond our wildest dreams in every niche imaginable, it is harder than ever to not only draw in new customers but also keep them hooked. In order to retain their interest, your brand must have an aligned presence across all channels with consistent messaging that makes sense to your consumers. …
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Quick Fix to ADA Compliance? We Think Not.
Now more than ever, it is imperative that your website is accessible to everyone, whether they are disabled person or not. In order to comply with the Americans with Disabilities Act (ADA), many brands may be tempted to take advantage of companies that claim to have a quick fix for accessibility, like AccessiBe—but …
The Anatomy of a Successful Landing Page
Although there is an infinite number of ways to create a landing page, every successful landing page should contain a core group of elements. These building blocks, if you will, should be used as a guide when creating your content. When it comes to marketing, it might be your natural impulse to …
What is WCAG and 4 Reasons Why Businesses Should Care
The internet was designed to be a tool to better our lives by virtually connecting the world in a way that had never been possible before. However, in the rush to populate the world wide web with compelling content and services, people with disabilities got left behind — and that’s where WCAG comes …
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Retargeting Digital Ad Campaigns: What It Is and Why It Works
If you are in the business of selling anything online, you know how important advertising is in driving people to your website — but what if some users are inclined to make a purchase after visiting your site, but just aren’t quite ready yet? Unfortunately, according to Business Insider around 96% of people …
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