When going through a rebrand, if your team isn’t prioritizing your end-user’s needs, it may be time to reconsider your UX strategy. Even if you have a great UX strategy with your old branding campaign, you need a refreshed UX strategy that balances with your new look. At STAUFFER, we incorporate good …
4 Steps to Prioritizing Good UX for Your Online Rebrand Read More
The positive impact created by STAUFFER’s ability to combine UX with storytelling makes us the go-to solution for some of the nation’s top higher learning institutions. Our digital storytelling abilities go far beyond building the dynamic web platforms that serve as launchpads for alumni engagement, we complete the equation by helping craft …
STAUFFER made its way to the Inc. 5000 list because of its reputation as a creative agency that leverages strategy and engineering to provide simple solutions to complex problems. To do so, our team of UX strategists, engineers, and creatives deploy a 5-step process to ensure the consistent delivery of brilliant products …
Design Thinking: 5 Principles for Engaging User Experiences Read More
Looking back on 2023 through the lens of UI, there have been some subtle (and one really big not-so-subtle) trends that we at STAUFFER believe will make an even larger impact on how brands tell stories and engage with the world. In lieu of this, we want our audience to be in …
At Disney, they have Imagineers: people whose entire job is to make incredibly well-thought-out, unforgettable, immersive experiences for Disneyland guests. While some of it is overt, much of what they do is behind-the-scenes or so subtle you may only notice if you are told to look for it. All of this is …
STAUFFER Explains: the Win-win of Building With a User-centered Design Read More
Clients look to STAUFFER to build websites that operate on a high level and look good. “Looking good” can take many forms, but what looks good doesn’t always mean it’s appropriate for your target audience. We recently sat down with STAUFFER’s Creative Director, Ish Obregon, to discuss the factors contributing to finding …
Over the past year, the creative world has exploded with new ways to interact and engage with the world. Between new tech like VR headsets and game-changing AI tools, things that were once thought out of the scope of a traditional business can now be utilized and deployed at scale into a …
There is a revolution going on in the way online businesses are expected to provide for their customers. That revolution lies in user experience (UX). No sector is immune to it, not even in finance. The finance sector is the gold standard of customer service; from friendly clerks with lollipops to dedicated …
UX optimization is a continuously evolving job that lives and breathes with the improvement of technology and the needs of your audience. For higher learning institutions, improving student engagement and satisfaction through UX optimization also helps create inclusive learning environments that cater to the needs of all students, including those with disabilities. …
Accessible Learning: UX Optimization for Inclusivity Read More
Creating a website, especially with fluid messaging and an engaging user experience (UX), takes a lot. What’s even harder to pull off is making something innovative that works, meeting your website’s conversion targets. Yet, amidst the flurry of creativity, a cornerstone practice often remains overlooked – A/B testing. At STAUFFER, we understand …
As creatives, we have sat cozy for a while with a few immutable truths: content is king, conversions are always the goal, and your audience receives your message in a straight line. By “in a straight line,” I mean that viewers are served content in the form of flat web pages that …
