As creatives, we have sat cozy for a while with a few immutable truths: content is king, conversions are always the goal, and your audience receives your message in a straight line. By “in a straight line,” I mean that viewers are served content in the form of flat web pages that …
Last week Amazon was hit with a major lawsuit from the Federal Trade Commision (FTC), alleging that their company uses deceptive and unfair UX practices that make canceling their Amazon Prime subscription extremely difficult. The FTC claims that Amazon uses tactics sometimes called “dark passages” to make “manipulative, coercive, or deceptive user-interface …
Dark Passages, Amazon, and Transparent UX with STAUFFER’s UX Chief, Barrett Reiff-Morse Read More
