Design

Tailor Your Higher Education Institution’s Online Presence to Resonate Across Target Audiences 

As experts in creative and online solutions for some of the most prestigious higher education institutions in America, Stauffer has spent the last decade honing and mastering building websites that attract and engage with various institutional audiences.  We do this by tailoring micro-experiences across the site depending on which audience is being

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“What AI Can Never Replace at a “creative” Agency (Hint, It’s in the Title)”

Artificial Intelligence has steadily permeated every sphere of our lives, and will continue to change the way we work, play, and even create. AI-driven content generators, whip-smart automated design tools, and other highly-intuitive technology will soon become the primary contributor to the content creation landscape.  With all this in mind it’s easy

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Dreamers, Pioneers and Trailblazers Who Dared to Be #simplycreative

There is not a day, a month, or a year of acknowledgement that could illustrate the impact Black History has had on this nation and this world. Through struggle to triumph, the Black community has paved a way, continually producing the finest of wines from the worst of spoils. We honor this

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Art Director selecting images

6 Tips to Increase Your Conversions with Images

It is no secret that we live in an increasingly visual world but have you ever thought about using imagery to increase your conversion rate? If you listen to what science says, it just makes sense.   Research shows that visuals communicate information an incredible 60,000 times faster than text—which sounds crazy, but

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Quick Fix to ADA Compliance? We Think Not.

Now more than ever, it is imperative that your website is accessible to everyone, whether they are disabled person or not. In order to comply with the Americans with Disabilities Act (ADA), many brands may be tempted to take advantage of companies that claim to have a quick fix for accessibility, like AccessiBe—but

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A person working on a computer and sketching wireframes

The Anatomy of a Successful Landing Page

Although there is an infinite number of ways to create a landing page, every successful landing page should contain a core group of elements. These building blocks, if you will, should be used as a guide when creating your content. When it comes to marketing, it might be your natural impulse to

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Woman in an orange sweater is typing on a laptop

What is WCAG and 4 Reasons Why Businesses Should Care

The internet was designed to be a tool to better our lives by virtually connecting the world in a way that had never been possible before. However, in the rush to populate the world wide web with compelling content and services, people with disabilities got left behind — and that’s where WCAG comes

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laptop computer and smartphone displaying the same screen

The Importance of Responsive Digital Products

Your digital products showcase your organization’s brand by communicating your message and mission — 24 hours a day; seven days a week.  Each time your audience turns to your website or app for a solution, they will experience your brand through electronic devices of varying screen sizes and capabilities. They have one expectation of your platform: that

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Two People Drawing on Whiteboard

Content Rich Digital Products Enhance The User Experience

Whether you are targeting advocates, brand ambassadors, or a boost in sales, your audience is dynamic, and want to be treated as such when they arrive at your virtual doorstep. In an online-all-the-time society, your digital products represent more than your product, service, or purpose — they represent how you perceive your

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