Raising funds is critical for nonprofits. However, donors want to feel assured that their contributions will go to a reliable and competent organization that will translate their investment into making an impact. Establishing that trust involves transparency and ratings through sites like Charity Navigator and Give.org. In addition to such ratings and …
Increase Donations by Demonstrating Nonprofit’s Value Read More
Clients look to STAUFFER to build websites that operate on a high level and look good. “Looking good” can take many forms, but what looks good doesn’t always mean it’s appropriate for your target audience. We recently sat down with STAUFFER’s Creative Director, Ish Obregon, to discuss the factors contributing to finding …
Over the past year, the creative world has exploded with new ways to interact and engage with the world. Between new tech like VR headsets and game-changing AI tools, things that were once thought out of the scope of a traditional business can now be utilized and deployed at scale into a …
In the dawn of a new internet age, augmented reality (AR) will play a critical role in elevating our messaging. As leaders in digital strategy and communication, STAUFFER is already planning for these fundamental changes in how our client’s end-users interact with their content. In the not-too-distant future, everyday folk will have …
There is a revolution going on in the way online businesses are expected to provide for their customers. That revolution lies in user experience (UX). No sector is immune to it, not even in finance. The finance sector is the gold standard of customer service; from friendly clerks with lollipops to dedicated …
UX optimization is a continuously evolving job that lives and breathes with the improvement of technology and the needs of your audience. For higher learning institutions, improving student engagement and satisfaction through UX optimization also helps create inclusive learning environments that cater to the needs of all students, including those with disabilities. …
Accessible Learning: UX Optimization for Inclusivity Read More
Creating a website, especially with fluid messaging and an engaging user experience (UX), takes a lot. What’s even harder to pull off is making something innovative that works, meeting your website’s conversion targets. Yet, amidst the flurry of creativity, a cornerstone practice often remains overlooked – A/B testing. At STAUFFER, we understand …
As creatives, we have sat cozy for a while with a few immutable truths: content is king, conversions are always the goal, and your audience receives your message in a straight line. By “in a straight line,” I mean that viewers are served content in the form of flat web pages that …
In an era where the boundaries between the digital and physical worlds continue to blur, the concept of the Metaverse has taken center stage. As a devotee to AI and tech pundit, Lex Fridman and his wonderfully insightful podcast, I recently tuned in to his enlightening interview with none other than Mark …
Zuck & Lex Discuss the Metaverse: Future Implications Read More
The biggest brands in the world come to (and refer others) to STAUFFER not only because we deliver engaging websites that cater to their end-users, but for how we hand off a product that is simple for any member of their team to edit and update. STAUFFER pulls this off by having …
STAUFFER’S Key Insights: Harnessing the Power of Open-source CMS Read More
Recently, it was announced that OpenAI, the pioneering artificial intelligence research lab that brought you everyone’s favorite chatbot, ChatGPT, is currently in discussions with everyone’s favorite former Chief Design Officer at Apple, Jony Ive to secure a staggering $1 billion investment to make, get this: a phone. This substantial funding is earmarked …
Futurecasting: OpenAI in Talks With Jony Ive for $1b AI Phone Read More
With the dawn of an age of in-home modules like Alexa and Google Home and digital assistants like Siri, people’s search for information online is evolving rapidly. One of the most significant developments in this regard is the rise of voice search technology. Stauffer recognizes these new trends and wants our friends …
Voice Search Mastery: Alexa, Siri, Google Home Optimization Read More
