Strategy

Enhancing User Experience: Stauffer’s Essential Guide to Key Google Analytics Metrics

Optimizing user experience (UX) is paramount for the success of organizations of all shapes, sizes, and functions. We should know – it’s what we’re experts at. At Stauffer or any other creative agency, Google Analytics is the first stop on the way to gathering a consensus on how to improve a client’s …

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Is Your Non-profit Website Driving Conversions? 5 Tips to Supercharge Your Portal for Good

When you operate as a non-profit, every mode of communication must be crafted with a laser-focused purpose. This holds particularly true for your online calls to action (CTA), especially on your website. The paramount question you need to ask is, “How is my website communication driving conversions?” Conversion rates represent the percentage …

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6 Practical Ways Augmented Reality (AR) Will Be Essential for Every Department in Your Organization

Mirroring the paradigm shift that happened with the iPhone, the release of Apple’s Vision Pro augmented reality device the world has been put on notice that there is not only a new way to provide services and products that interact with their immediate environment but also a new tool that will simplify …

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STAUFFER Makes Inc. 5000 List and More

We are delighted to announce that STAUFFER has earned recognition as one of the 5,000 fastest-growing private companies in the United States by Inc. As we proudly stand alongside esteemed Inc. 5000 alumni, such as Microsoft, Oracle, Intuit, Dell, and Zoom, we extend our heartfelt gratitude to all our clients whose support …

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“One-Man Band” to Inc. 5000, Lessons from CEO Chris Stauffer 

Today,  STAUFFER was recognized as one of the 5,000 fastest-growing private companies in the United States by Inc. We are thrilled to join the ranks of companies like Microsoft, Oracle, Intuit, Dell, and Zoom, all of whom have earned their place on this list during their growth. The Inc. 5,000 honor is …

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From Twitter To X: Elon Musk’s Vision of a Trillion Dollar ”Everything App”

Elon Musk is back in the news with another moonshot of an idea. Whenever Musk has an idea, it often has a direct impact on business, individuals, and the planet as a whole. Musk’s new plan: attempt to follow in the strategy similar to the Chinese app WeChat by consolidating social media, …

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Meta Threads Rollout: Hot Takes on What’s There and What Isn’t

Adding further fuel to the Hatfields and McCoys of social media, Meta and Mark Zuckerberg just dropped a rival microblogging site to Twitter and Elon Musk that is generating enough buzz to make your phone vibrate off the table. In touting itself as the “friendly” version of Twitter, Meta’s Threads looks to …

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Dark Passages, Amazon, and Transparent UX with Stauffer’s UX Chief, Barrett Reiff-Morse

Last week Amazon was hit with a major lawsuit from the Federal Trade Commision (FTC), alleging that their company uses deceptive and unfair UX practices that make canceling their Amazon Prime subscription extremely difficult. The FTC claims that Amazon uses tactics sometimes called “dark passages” to make “manipulative, coercive, or deceptive user-interface …

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The Simple & Initial – 4 Discovery & Brainstorming Exercises That Feed Into Transformative Solutions 

Conceptualizing your website and content strategy with everyone’s needs in mind is a daunting task for any team. It can evoke feelings of dread and pressure to get everything right. Your website often needs to wear many hats, it needs to be a source of information across all platforms for the public …

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STAUFFER Welcomes Summer Swigart as Principal Consultant

Creative agency STAUFFER is thrilled to announce the addition of Summer Swigart as Principal Consultant. Swigart is an accomplished software engineer with 20 years of experience delivering tech solutions that provide successful outcomes for her clients. She comes to STAUFFER from BENlabs, a Bill Gates company, where she managed several multidisciplinary teams as Director …

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How Your First Prompt Linguist May be Your Most Important Hire This Decade

“Prompt Linguist” may be a new term to many, but much like web designers in the 90’s, SEO managers in the 00’s, and social media managers in the 10’s, prompt linguists will be a role every business will need either in-house or freelance. Here’s what they are, how they will change the …

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