Many companies have gone remote, and online shopping has become the norm. As a result, web accessibility has come under increased scrutiny. Internet usage is up 40 to 100 percent since the start of the pandemic. Web accessibility lawsuits are at an all-time high of over 10,000 cases a year. The Department …
With options beyond our wildest dreams in every niche imaginable, it is harder than ever to not only draw in new customers but also keep them hooked. In order to retain their interest, your brand must have an aligned presence across all channels with consistent messaging that makes sense to your consumers. …
Straightforward Strategies To Improve Your Customer Journey Through Messaging Alignment Read More
Although there is an infinite number of ways to create a landing page, every successful landing page should contain a core group of elements. These building blocks, if you will, should be used as a guide when creating your content. When it comes to marketing, it might be your natural impulse to …
Located in historic Exposition Park near downtown Los Angeles, the California Science Center is the West Coast’s largest hands-on science museum and a popular family destination with something for all ages. Their mission is to stimulate curiosity and inspire science learning in everyone by creating memorable experiences — so why should their website be any different?
If you are in the business of selling anything online, you know how important advertising is in driving people to your website — but what if some users are inclined to make a purchase after visiting your site, but just aren’t quite ready yet? Unfortunately, according to Business Insider around 96% of people …
Retargeting Digital Ad Campaigns: What It Is and Why It Works Read More
Flexible Remote Work (Work From Home) Policies provide employees the flexibility and convenience of connecting from anywhere around the world. Either that be in the office, at home, or both, the flexibility allows our employees to work wherever is most effective and efficient for them. Our work from the home policy benefits both the business and our employees. Providing our …
Remaining competitive in a digital landscape is a growing challenge for many organizations, simply because they are unsure where to begin when they are creating solution strategies. “Should our website contain more rich content? Should we incorporate an app into our business model? How are we going to reach our audience(s) in a creative …
Capturing Opportunities Throughout The Digital Journey Read More
When considering digital solutions for your organization, start by asking, “Who is going to use our website or app, and for what?” The answer is never as simple as you might think. Some users are consumers, some are advocates, and some are internal teams that need a communication platform. It is important to …
In the current digital landscape, success comes from achieving more user engagement. More traffic. More likes. More shares. More downloads. More conversions. So how do we get all of that? It is not always about acquiring new customers to use your products or services. By improving your engagement with your current clientele, you can leverage …
Last year there were 194 billion app downloads, up from 178 billion in 2017. On average, U.S. consumers are spending five hours per day on their mobile devices, which makes apps an ideal way to connect with active users. From finances to food delivery and entertainment to social media, apps have changed …
Is Your Website Enough To Prioritize The User Experience? Read More
Participant Media was founded in 2004 by social entrepreneur Jeff Skoll, with a commitment to producing entertainment with socially relevant themes. Developed behind the principle that a good story well told can help change the world, their film collection has earned 73 Academy Award® nominations and 18 wins. In September 2019, Participant …
Digital products play a large role in an organization’s visibility and brand identity. When things are going great with consistent website traffic, support in a movement, lead generation, enrollment, or conversion rates, the analytics reflect that positivity and reinforce connected achievements. Several things can interrupt your website’s current online success, and a …
How To Maintain Existing Links & SEO Integrity With Website Changes Read More
