Strategy

User Research: How to Ask Empathetic Questions

Understanding users is fundamental for creating products and services that meet their needs. Empathy in user research helps gain genuine insights. When researchers ask empathetic questions, they create a safe environment for users to share their thoughts and experiences openly, leading to more valuable and actionable feedback. The Importance of Empathy in…

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Manual vs. Automated Software Testing: Striking the Right Balance

In software development, Quality Assurance (QA) plays a pivotal role in delivering reliable and efficient products. Two primary testing methodologies are at the forefront of QA: manual testing and automated testing. Each approach has advantages and disadvantages, and understanding these can help businesses determine the right mix for their needs. Manual Testing:

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The Shift to Proactive Security with Empowered Developers

Ensuring the security of applications is a critical consideration for your organization. As cyber threats become more sophisticated, a shift from reactive to proactive security measures is increasingly relevant. One important aspect of this transition is empowering developers to take an active role in security within their development processes. This involves granting

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Mastering Key Performance Indicators: Beyond ‘Set It and Forget It’

Key Performance Indicators (KPIs) are crucial for tracking the success of projects and organizational initiatives. These metrics provide insight into how well a company is achieving its business objectives. However, many organizations fall into the trap of a “set it and forget it” mentality, where KPIs are established and then left unchecked.

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Quality Assurance on a Shoestring Budget: The MVP Imperative

In the fast-paced world of software development, the concept of a Minimum Viable Product (MVP) is essential. It’s the stripped-down version of a product—bare essentials only—that allows you to test the waters, gather feedback, and iterate. But what happens when your budget is tight? Can you afford Quality Assurance (QA) for your

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Making the Case for Quality Assurance: A Guide to Convincing Leadership

Quality Assurance (QA) is often seen as a luxury; something that can be trimmed when budgets are tight. In some cases, it’s even an afterthought. But the absence of QA can often lead to costly mistakes, dissatisfied customers, and ultimately, a tarnished brand reputation.  Here’s how you can make a compelling case

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5 Things You Must Automate on Your Website (and the One Thing You Shouldn’t)

Automation has become the backbone of modern business operations, and website management is no exception. Businesses can streamline workflow, eliminate errors, and improve productivity by automating repetitive, time-consuming tasks. At STAUFFER, we understand the importance of automation and use it in our work to maximize our success. Automation cuts mundane tasks from

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