Many companies have gone remote, and online shopping has become the norm. As a result, web accessibility has come under increased scrutiny. Internet usage is up 40 to 100 percent since the start of the pandemic. Web accessibility lawsuits are at an all-time high of over 10,000 cases a year. The Department …
Now more than ever, it is imperative that your website is accessible to everyone, whether they are disabled person or not. In order to comply with the Americans with Disabilities Act (ADA), many brands may be tempted to take advantage of companies that claim to have a quick fix for accessibility, like AccessiBe—but …
Although there is an infinite number of ways to create a landing page, every successful landing page should contain a core group of elements. These building blocks, if you will, should be used as a guide when creating your content. When it comes to marketing, it might be your natural impulse to …
The internet was designed to be a tool to better our lives by virtually connecting the world in a way that had never been possible before. However, in the rush to populate the world wide web with compelling content and services, people with disabilities got left behind — and that’s where WCAG comes …
What is WCAG and 4 Reasons Why Businesses Should Care Read More
Your digital products showcase your organization’s brand by communicating your message and mission — 24 hours a day; seven days a week. Each time your audience turns to your website or app for a solution, they will experience your brand through electronic devices of varying screen sizes and capabilities. They have one expectation of your platform: that …
In the current digital landscape, success comes from achieving more user engagement. More traffic. More likes. More shares. More downloads. More conversions. So how do we get all of that? It is not always about acquiring new customers to use your products or services. By improving your engagement with your current clientele, you can leverage …
Whether you are targeting advocates, brand ambassadors, or a boost in sales, your audience is dynamic, and want to be treated as such when they arrive at your virtual doorstep. In an online-all-the-time society, your digital products represent more than your product, service, or purpose — they represent how you perceive your …
Content Rich Digital Products Enhance The User Experience Read More
Last year there were 194 billion app downloads, up from 178 billion in 2017. On average, U.S. consumers are spending five hours per day on their mobile devices, which makes apps an ideal way to connect with active users. From finances to food delivery and entertainment to social media, apps have changed …
Is Your Website Enough To Prioritize The User Experience? Read More
Participant Media was founded in 2004 by social entrepreneur Jeff Skoll, with a commitment to producing entertainment with socially relevant themes. Developed behind the principle that a good story well told can help change the world, their film collection has earned 73 Academy Award® nominations and 18 wins. In September 2019, Participant …
An effective website is more than the hub of your online marketing and lead generation efforts. It shares common goals with your competitors’ websites to build trust, add value, and convert visitors. So, what makes yours unique? You are establishing an audience and building a community that will grow your business and …
Does Your Web Design Successfully Tell Your Brand Story? Read More
When we think of digital accessibility, we often think of edge cases or obnoxious advocates like me who keep pushing designers and developers to make changes that seem insignificant. That perception, however, couldn’t be more wrong. Read on to learn how it isn’t just wrong, but also incredibly risky, and may be directly stunting your success.
User research is the often-skipped first step in creating a quality web application. Excuses for skipping this step often range from budget to simplicity, but the result of skipping it can be far more expensive and cause more confusion. This article describes an ideal process and why user research matters.
