Personas

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Building Trust Through An Empowered Customer Journey

May 9, 2019 January 24, 2022 / Science & Technology, Higher Education

What is the one thing all businesses have in common? They each have customers who have goals that require solutions. In our case, those clients vary in inspiring ranges — from early education to UC Berkeley Executive Education and cancer research to the League of Women Voters — who have specialized needs …

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Personas, Project Planning, Strategy

User Research To Delight The User

August 16, 2018 August 5, 2022 / Science & Technology

User research is the often-skipped first step in creating a quality web application. Excuses for skipping this step often range from budget to simplicity, but the result of skipping it can be far more expensive and cause more confusion. This article describes an ideal process and why user research matters.

Personas, Project Planning, Requirements, User Experience, Development

Building Trust Through An Empowered Customer Journey

User Research To Delight The User

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