Adding further fuel to the Hatfields and McCoys of social media, Meta and Mark Zuckerberg just dropped a rival microblogging site to Twitter and Elon Musk that is generating enough buzz to make your phone vibrate off the table. In touting itself as the “friendly” version of Twitter, Meta’s Threads looks to …
Meta Threads Rollout: Hot Takes on What’s There and What Isn’t Read More
Picture it: you’ve just got what looks to be the final draft of your company’s new website and it looks good, your boss has seen it and he won’t shut up about it. In his eyes you’ve knocked it out of the park by finding a great creative agency and shaved a …
Last week Amazon was hit with a major lawsuit from the Federal Trade Commision (FTC), alleging that their company uses deceptive and unfair UX practices that make canceling their Amazon Prime subscription extremely difficult. The FTC claims that Amazon uses tactics sometimes called “dark passages” to make “manipulative, coercive, or deceptive user-interface …
Dark Passages, Amazon, and Transparent UX with STAUFFER’s UX Chief, Barrett Reiff-Morse Read More
Conceptualizing your website and content strategy with everyone’s needs in mind is a daunting task for any team. It can evoke feelings of dread and pressure to get everything right. Your website often needs to wear many hats, it needs to be a source of information across all platforms for the public …
Creative agency STAUFFER is thrilled to announce the addition of Summer Swigart as Principal Consultant. Swigart is an accomplished software engineer with 20 years of experience delivering tech solutions that provide successful outcomes for her clients. She comes to STAUFFER from BENlabs, a Bill Gates company, where she managed several multidisciplinary teams as Director …
STAUFFER Welcomes Summer Swigart as Principal Consultant Read More
“Prompt Linguist” may be a new term to many, but much like web designers in the 90’s, SEO managers in the 00’s, and social media managers in the 10’s, prompt linguists will be a role every business will need either in-house or freelance. Here’s what they are, how they will change the …
How Your First Prompt Linguist May be Your Most Important Hire This Decade Read More
While it seems to be obvious for all that AI chatbots like OpenAI’s ChatGPT and Google’s Bard will create countless new ways to gain answers and generate content for your business, there are some limitations you must know, but first: What is a chatbot? While it is a much larger philosophical question …
How Chatbots Like Google Bard and ChatGPT Can Lead You Astray Read More
Many companies have gone remote, and online shopping has become the norm. As a result, web accessibility has come under increased scrutiny. Internet usage is up 40 to 100 percent since the start of the pandemic. Web accessibility lawsuits are at an all-time high of over 10,000 cases a year. The Department …
With options beyond our wildest dreams in every niche imaginable, it is harder than ever to not only draw in new customers but also keep them hooked. In order to retain their interest, your brand must have an aligned presence across all channels with consistent messaging that makes sense to your consumers. …
Straightforward Strategies To Improve Your Customer Journey Through Messaging Alignment Read More
Although there is an infinite number of ways to create a landing page, every successful landing page should contain a core group of elements. These building blocks, if you will, should be used as a guide when creating your content. When it comes to marketing, it might be your natural impulse to …
Located in historic Exposition Park near downtown Los Angeles, the California Science Center is the West Coast’s largest hands-on science museum and a popular family destination with something for all ages. Their mission is to stimulate curiosity and inspire science learning in everyone by creating memorable experiences — so why should their website be any different?
If you are in the business of selling anything online, you know how important advertising is in driving people to your website — but what if some users are inclined to make a purchase after visiting your site, but just aren’t quite ready yet? Unfortunately, according to Business Insider around 96% of people …
Retargeting Digital Ad Campaigns: What It Is and Why It Works Read More
