Although there is an infinite number of ways to create a landing page, every successful landing page should contain a core group of elements. These building blocks, if you will, should be used as a guide when creating your content. When it comes to marketing, it might be your natural impulse to …
Your digital products showcase your organization’s brand by communicating your message and mission — 24 hours a day; seven days a week. Each time your audience turns to your website or app for a solution, they will experience your brand through electronic devices of varying screen sizes and capabilities. They have one expectation of your platform: that …
Remaining competitive in a digital landscape is a growing challenge for many organizations, simply because they are unsure where to begin when they are creating solution strategies. “Should our website contain more rich content? Should we incorporate an app into our business model? How are we going to reach our audience(s) in a creative …
Capturing Opportunities Throughout The Digital Journey Read More
When considering digital solutions for your organization, start by asking, “Who is going to use our website or app, and for what?” The answer is never as simple as you might think. Some users are consumers, some are advocates, and some are internal teams that need a communication platform. It is important to …
At Stauffer, we pride ourselves on being a company people are proud to work for, and that begins with purposeful communication. Our growth is dependent on our client successes, and when clients come to us with ideas, challenges, and objectives, we creatively deliver solutions through expertise in designing, developing, and launching unique …
Improving Digital Products Through Internal Communication Read More
As any developer can attest, the complexity of websites has increased massively over the past decade. And after writing thousands of lines of code, over hundreds of hours, starting from scratch each time, improved PHP frameworks have become sanity-saving technology assistants that not only increase productivity but boost efficiency. And as technology …
Increase Developer Speed, Efficiency & Command with Symfony Read More
Months of resources and countless hours have gone into planning, developing, and testing your newest digital product. As you draw closer to the launch date, it is important to understand that once the website, app, or other digital product goes live, it is just the beginning of the process that ensures its …
Successfully Launch Your Company’s New Digital Product From the Inside Out Read More
Alliances between designers and developers deliver innovative solutions, which ultimately increases both the agency and client success. That is typically true for most agencies. In our offices, true collaboration is more than teamwork. It is an organizational structure that allows knowledge and insight to be shared freely to increase performance, productivity, and …
True Agency Collaboration Requires More Than Teamwork Read More
Digital marketing demands we challenge previous notions of brand value and representation to shift expectations and shape strong relationships. And who isn’t up for a good challenge? Instead of clamoring for solutions by recreating the digital wheel with each new challenge, we have helped change the way brands and businesses use technology …
Understanding The Digital Marketing Process to Maximize Relationships Read More
It seems like every day we find ourselves making important decisions with regard to technology, that can easily bounce back on us years from now. Coupled with the need for speed, thorough systemic planning can often get pushed down the priority list in favor of a fast timeline. A new approach is …
In accordance with the theme of highlighting the importance of Software Architecture, and getting it right the first (sometimes second) time around, we have picked “Clean Architecture” as the STAUFFER book of the month. The book Clean Architecture: A Craftsman’s Guide to Software Structure and Design by Robert C. Martin (“Uncle Bob”), provides …
A familiar challenge for many Project Manager’s is integrating cross-department input and collaboration from various different stakeholders within an organization into one business objective. This has not been known to be an easy task to achieve, and development, marketing, and operations have struggled to find this balance. Today, one of the latest and greatest …
