Content Archives – Page 2 of 2

Dark Passages, Amazon, and Transparent UX with STAUFFER’s UX Chief, Barrett Reiff-Morse

July 11, 2023 October 25, 2023 / Science & Technology

Last week Amazon was hit with a major lawsuit from the Federal Trade Commision (FTC), alleging that their company uses deceptive and unfair UX practices that make canceling their Amazon Prime subscription extremely difficult. The FTC claims that Amazon uses tactics sometimes called “dark passages” to make “manipulative, coercive, or deceptive user-interface …

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The Simple & Initial – 4 Discovery & Brainstorming Exercises That Feed Into Transformative Solutions

July 11, 2023 July 17, 2023 / Science & Technology

Conceptualizing your website and content strategy with everyone’s needs in mind is a daunting task for any team. It can evoke feelings of dread and pressure to get everything right. Your website often needs to wear many hats, it needs to be a source of information across all platforms for the public …

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Web Accessibility on The DOJ’s Mind

August 11, 2022 August 11, 2022 / Science & Technology, Legal & Corporate, Non-Profit & Advocacy, Uncategorized

Many companies have gone remote, and online shopping has become the norm. As a result, web accessibility has come under increased scrutiny. Internet usage is up 40 to 100 percent since the start of the pandemic. Web accessibility lawsuits are at an all-time high of over 10,000 cases a year. The Department …

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Requirements, User Experience, Accessibility, Compliance, Legal

Starting At Point A

July 13, 2022 April 26, 2024 / Higher Education

USC Annenberg wins CASE Circle of Excellence Silver Award Acceptance into the USC Annenberg School for Communication and Journalism is a major achievement, and how admitted students are welcomed and informed of their acceptance significantly impacts whether they see a future at USC Annenberg. USC Annenberg’s latest campaign to connect with admitted …

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A person working on a computer and sketching wireframes

The Anatomy of a Successful Landing Page

June 29, 2021 July 22, 2021 / Science & Technology, Media & Entertainment

Although there is an infinite number of ways to create a landing page, every successful landing page should contain a core group of elements. These building blocks, if you will, should be used as a guide when creating your content. When it comes to marketing, it might be your natural impulse to …

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Clean Architecture, User Experience, Tech, Development, Design

Content Rich Digital Products Enhance The User Experience

October 11, 2019 January 31, 2022 / Science & Technology

Whether you are targeting advocates, brand ambassadors, or a boost in sales, your audience is dynamic, and want to be treated as such when they arrive at your virtual doorstep. In an online-all-the-time society, your digital products represent more than your product, service, or purpose — they represent how you perceive your …

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User Experience, Design, Marketing, Media

Monthly Person of Note: Sari Ladin-Sienne

January 24, 2019 July 6, 2021 / Non-Profit & Advocacy

As Chief Data Officer for the city of Los Angeles, Sari Ladin-Sienne heads the citywide data coordination of 45 departments, which cover a population size of over four million citizens. Prior to holding the position of Los Angeles’ Chief Data Officer, Ms. Ladin-Sienne received her Master’s Degree in Public Policy from the …

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Tech

SharpSpring | The Marketing Automation Tool

November 1, 2017 July 6, 2021 / Science & Technology

Stauffer is a trusted agency of SharpSpring. An affordable, yet powerful marketing automation tool which delivers actionable information, designed to increase and optimize the marketing efforts of your small business. Utilizing exceptional tools such as VisitorID, Behavioral-Based Tracking and Lead Scoring, you will transform more leads into customers by sending the right message at the right time, based on visitor …

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Tech, Marketing, Media

Dark Passages, Amazon, and Transparent UX with STAUFFER’s UX Chief, Barrett Reiff-Morse

The Simple & Initial – 4 Discovery & Brainstorming Exercises That Feed Into Transformative Solutions

Web Accessibility on The DOJ’s Mind

Starting At Point A

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