USC Annenberg Case Award Mobile Website

Starting At Point A

USC Annenberg wins CASE Circle of Excellence Silver Award

Acceptance into the USC Annenberg School for Communication and Journalism is a major achievement, and how admitted students are welcomed and informed of their acceptance significantly impacts whether they see a future at USC Annenberg. USC Annenberg’s latest campaign to connect with admitted students earned a prestigious CASE Circle of Excellence Silver Award.

Mailers for USC Annenberg
The print materials were focused on driving the student to the website, creating a digital-first conversion experience.

During the spring of 2021, a year into the COVID-19 pandemic, USC Annenberg’s communication and marketing office saw the need and opportunity to reimagine the admitted student’s journey to accepting their offer of admission.

USC Annenberg worked closely with STAUFFER to bring their illustration-driven creative concept to life on the screens of admitted students’ devices.

Upon being invited to visit the microsite “Starting at Point A” by a visually striking print mailer, admitted students are immersed within a highly refined user experience. Accompanied by an omnipresent call to action to join the USC Annenberg community, users are guided effortlessly through rich, diverse content such as event sizzle reels, virtual tours and student work samples that create a comprehensive view into the school’s most competitive advantages in the classroom and beyond.

Visit the Silver Award-winning Point A:

CASE Profile:

From The Judges

“This site is a great example of a school understanding its market: prospective students and parents. Not only is it welcoming and vibrant, but it is professional with consistent branding and clear calls to action. The virtual tour was outstanding!”

Circle of Excellence Awards

CASE—the Council for Advancement and Support of Education—is a global, not-for-profit membership association with a vision to advance education to transform lives and society.  

CASE’s Circle of Excellence Awards are the premier recognition program for educational advancement. These peer-selected and adjudicated awards honor colleges, universities, and schools worldwide whose talented staff have advanced their organizations with resourcefulness and ingenuity.  

“Our CASE Circle of Excellence Awards celebrate the creative, resourceful, and innovative ways advancement professionals around the globe champion their institutions’ success,” says CASE President and CEO Sue Cunningham. “Advancement has never been more important to support and strengthen education. These 2022 Circle of Excellence recipients—from institutions and teams of all sizes and shapes, from regions across the world—showcase how advancement empowers teaching and learning, ignites institutional progress, and helps communities thrive. I hope you take the opportunity to explore these award winners and become inspired.”

In 2022, CASE received more than 4,500 entries from 636 institutions in nearly 30 countries. Of those, volunteer judges 626 exemplary entries for bronze, silver, gold, or Grand Gold recognition. 

Winners were selected based on several factors, including overall quality, innovation, use of resources and the impact on the institution or its external and internal communities, such as alumni, parents, students, faculty, and staff. 

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