STAUFFER knows getting lost in a swamp of creative options is easy. With an emerging boon of AI-generated content in chatbots and image generators, your team may think it’s worth posting or adding cluttering features to your site just to say, “We have it.” But, non-profits or institutions need their content to …
With the dawn of an age of in-home modules like Alexa and Google Home and digital assistants like Siri, people’s search for information online is evolving rapidly. One of the most significant developments in this regard is the rise of voice search technology. Stauffer recognizes these new trends and wants our friends …
Voice Search Mastery: Alexa, Siri, Google Home Optimization Read More
Stauffer knows getting lost in a swamp of creative options is easy. With an emerging boon of AI-generated content in chatbots and image generators, your team may think it’s worth posting or adding cluttering features to your site just to say, “We have it.” But, non-profits or institutions need their content to …
High Conversions for Non-profits/institutions – a Comprehensive Guide Read More
Stauffer has been playing around with increasing our social media impact lately. You may have even seen a post or two of ours on LinkedIn. In our weekly talks about engagement and conversions, we have asked ourselves: Do hashtags matter anymore? Don’t get us wrong, we use them; we understand why they …
When you operate as a non-profit, every mode of communication must be crafted with a laser-focused purpose. This holds particularly true for your online calls to action (CTA), especially on your website. The paramount question you need to ask is, “How is my website communication driving conversions?” Conversion rates represent the percentage …
Is Your Non-profit Website Driving Conversions? 5 Tips to Supercharge Your Portal for Good Read More
As experts in creative and online solutions for some of the most prestigious higher education institutions in America, Stauffer has spent the last decade honing and mastering building websites that attract and engage with various institutional audiences. We do this by tailoring micro-experiences across the site depending on which audience is being …
Last week Amazon was hit with a major lawsuit from the Federal Trade Commision (FTC), alleging that their company uses deceptive and unfair UX practices that make canceling their Amazon Prime subscription extremely difficult. The FTC claims that Amazon uses tactics sometimes called “dark passages” to make “manipulative, coercive, or deceptive user-interface …
Dark Passages, Amazon, and Transparent UX with STAUFFER’s UX Chief, Barrett Reiff-Morse Read More
Conceptualizing your website and content strategy with everyone’s needs in mind is a daunting task for any team. It can evoke feelings of dread and pressure to get everything right. Your website often needs to wear many hats, it needs to be a source of information across all platforms for the public …
Many companies have gone remote, and online shopping has become the norm. As a result, web accessibility has come under increased scrutiny. Internet usage is up 40 to 100 percent since the start of the pandemic. Web accessibility lawsuits are at an all-time high of over 10,000 cases a year. The Department …
USC Annenberg wins CASE Circle of Excellence Silver Award Acceptance into the USC Annenberg School for Communication and Journalism is a major achievement, and how admitted students are welcomed and informed of their acceptance significantly impacts whether they see a future at USC Annenberg. USC Annenberg’s latest campaign to connect with admitted …
Although there is an infinite number of ways to create a landing page, every successful landing page should contain a core group of elements. These building blocks, if you will, should be used as a guide when creating your content. When it comes to marketing, it might be your natural impulse to …
Whether you are targeting advocates, brand ambassadors, or a boost in sales, your audience is dynamic, and want to be treated as such when they arrive at your virtual doorstep. In an online-all-the-time society, your digital products represent more than your product, service, or purpose — they represent how you perceive your …
Content Rich Digital Products Enhance The User Experience Read More
