Content

Navigating AI and Chatbot Limitations: STAUFFER’S Guide for SMBS, Nonprofits, and Higher Ed

Everyone is looking for ways to integrate AI and chatbots into their web design, marketing, and online communication strategies. It has been a boon of increased productivity and a wonder for synthesizing massive amounts of data. However, where there is promise in the future of how AI will benefit businesses and organizations …

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Powerful Engagement Strategies for Nonprofits

STAUFFER has spent the better part of the past 20 years helping nonprofits of all sizes and missions maximize their donations by crafting the right messaging and tone within compelling user experiences that motivate audiences. Our work for nonprofits to improve engagement with their audience has increased donations and created a tighter-knit, …

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Voice Search Mastery: Alexa, Siri, Google Home Optimization

With the dawn of an age of in-home modules like Alexa and Google Home and digital assistants like Siri, people’s search for information online is evolving rapidly. One of the most significant developments in this regard is the rise of voice search technology. Stauffer recognizes these new trends and wants our friends …

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High Conversions for Non-profits/institutions – a Comprehensive Guide

Stauffer knows getting lost in a swamp of creative options is easy. With an emerging boon of AI-generated content in chatbots and image generators, your team may think it’s worth  posting or adding cluttering features to your site just to say, “We have it.”  But,  non-profits or institutions need their content to …

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Is Your Non-profit Website Driving Conversions? 5 Tips to Supercharge Your Portal for Good

When you operate as a non-profit, every mode of communication must be crafted with a laser-focused purpose. This holds particularly true for your online calls to action (CTA), especially on your website. The paramount question you need to ask is, “How is my website communication driving conversions?” Conversion rates represent the percentage …

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Tailor Your Higher Education Institution’s Online Presence to Resonate Across Target Audiences 

As experts in creative and online solutions for some of the most prestigious higher education institutions in America, Stauffer has spent the last decade honing and mastering building websites that attract and engage with various institutional audiences.  We do this by tailoring micro-experiences across the site depending on which audience is being …

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