As creatives, we have sat cozy for a while with a few immutable truths: content is king, conversions are always the goal, and your audience receives your message in a straight line. By “in a straight line,” I mean that viewers are served content in the form of flat web pages that …
The biggest brands in the world come to (and refer others) to STAUFFER not only because we deliver engaging websites that cater to their end-users, but for how we hand off a product that is simple for any member of their team to edit and update. STAUFFER pulls this off by having …
STAUFFER’S Key Insights: Harnessing the Power of Open-source CMS Read More
With the dawn of an age of in-home modules like Alexa and Google Home and digital assistants like Siri, people’s search for information online is evolving rapidly. One of the most significant developments in this regard is the rise of voice search technology. Stauffer recognizes these new trends and wants our friends …
Voice Search Mastery: Alexa, Siri, Google Home Optimization Read More
Optimizing user experience (UX) is paramount for the success of organizations of all shapes, sizes, and functions. We should know – it’s what we’re experts at. At Stauffer or any other creative agency, Google Analytics is the first stop on the way to gathering a consensus on how to improve a client’s …
Enhancing User Experience: STAUFFER’s Essential Guide to Key Google Analytics Metrics Read More
Mirroring the paradigm shift that happened with the iPhone, the release of Apple’s Vision Pro augmented reality device the world has been put on notice that there is not only a new way to provide services and products that interact with their immediate environment but also a new tool that will simplify …
Elon Musk is back in the news with another moonshot of an idea. Whenever Musk has an idea, it often has a direct impact on business, individuals, and the planet as a whole. Musk’s new plan: attempt to follow in the strategy similar to the Chinese app WeChat by consolidating social media, …
From Twitter To X: Elon Musk’s Vision of a Trillion Dollar ”Everything App” Read More
Adding further fuel to the Hatfields and McCoys of social media, Meta and Mark Zuckerberg just dropped a rival microblogging site to Twitter and Elon Musk that is generating enough buzz to make your phone vibrate off the table. In touting itself as the “friendly” version of Twitter, Meta’s Threads looks to …
Meta Threads Rollout: Hot Takes on What’s There and What Isn’t Read More
Picture it: you’ve just got what looks to be the final draft of your company’s new website and it looks good, your boss has seen it and he won’t shut up about it. In his eyes you’ve knocked it out of the park by finding a great creative agency and shaved a …
“Prompt Linguist” may be a new term to many, but much like web designers in the 90’s, SEO managers in the 00’s, and social media managers in the 10’s, prompt linguists will be a role every business will need either in-house or freelance. Here’s what they are, how they will change the …
How Your First Prompt Linguist May be Your Most Important Hire This Decade Read More
While it seems to be obvious for all that AI chatbots like OpenAI’s ChatGPT and Google’s Bard will create countless new ways to gain answers and generate content for your business, there are some limitations you must know, but first: What is a chatbot? While it is a much larger philosophical question …
How Chatbots Like Google Bard and ChatGPT Can Lead You Astray Read More
Many companies have gone remote, and online shopping has become the norm. As a result, web accessibility has come under increased scrutiny. Internet usage is up 40 to 100 percent since the start of the pandemic. Web accessibility lawsuits are at an all-time high of over 10,000 cases a year. The Department …
Last year there were 194 billion app downloads, up from 178 billion in 2017. On average, U.S. consumers are spending five hours per day on their mobile devices, which makes apps an ideal way to connect with active users. From finances to food delivery and entertainment to social media, apps have changed …
Is Your Website Enough To Prioritize The User Experience? Read More
