Analytics

Enhancing User Experience: STAUFFER’s Essential Guide to Key Google Analytics Metrics

October 25, 2023 / Science & Technology

Optimizing user experience (UX) is paramount for the success of organizations of all shapes, sizes, and functions. We should know – it’s what we’re experts at. At Stauffer or any other creative agency, Google Analytics is the first stop on the way to gathering a consensus on how to improve a client’s …

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Analytics

Google Analytics 4: Get to Know the New Features and Their Impact

July 27, 2023 / Science & Technology

As many of you know, Google Analytics, the cornerstone of modern marketing and data tracking, has shuttered its popular Universal Analytics (UA), and shifted into their new product: Google Analytics 4 (GA4). For those outside the industry, Google Analytics is your organization’s one-stop resource to understand how users interact with your website. …

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Analytics

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