Technology Selection

Increase Donations by Demonstrating Nonprofit’s Value

Raising funds is critical for nonprofits. However, donors want to feel assured that their contributions will go to a reliable and competent organization that will translate their investment into making an impact. Establishing that trust involves transparency and ratings through sites like Charity Navigator and Give.org. In addition to such ratings and …

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Navigating AI and Chatbot Limitations: STAUFFER’S Guide for SMBS, Nonprofits, and Higher Ed

Everyone is looking for ways to integrate AI and chatbots into their web design, marketing, and online communication strategies. It has been a boon of increased productivity and a wonder for synthesizing massive amounts of data. However, where there is promise in the future of how AI will benefit businesses and organizations …

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Powerful Engagement Strategies for Nonprofits

STAUFFER has spent the better part of the past 20 years helping nonprofits of all sizes and missions maximize their donations by crafting the right messaging and tone within compelling user experiences that motivate audiences. Our work for nonprofits to improve engagement with their audience has increased donations and created a tighter-knit, …

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Accessible Learning: UX Optimization for Inclusivity

UX optimization is a continuously evolving job that lives and breathes with the improvement of technology and the needs of your audience. For higher learning institutions, improving student engagement and satisfaction through UX optimization also helps create inclusive learning environments that cater to the needs of all students, including those with disabilities. …

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UX & Web Design: the A/B Testing Imperative

Creating a website, especially with fluid messaging and an engaging user experience (UX), takes a lot. What’s even harder to pull off is making something innovative that works, meeting your website’s conversion targets. Yet, amidst the flurry of creativity, a cornerstone practice often remains overlooked – A/B testing. At STAUFFER, we understand …

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STAUFFER’S Key Insights: Harnessing the Power of Open-source CMS

The biggest brands in the world come to (and refer others) to STAUFFER not only because we deliver engaging websites that cater to their end-users, but for how we hand off a product that is simple for any member of their team to edit and update. STAUFFER pulls this off by having …

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Voice Search Mastery: Alexa, Siri, Google Home Optimization

With the dawn of an age of in-home modules like Alexa and Google Home and digital assistants like Siri, people’s search for information online is evolving rapidly. One of the most significant developments in this regard is the rise of voice search technology. Stauffer recognizes these new trends and wants our friends …

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Enhancing User Experience: STAUFFER’s Essential Guide to Key Google Analytics Metrics

Optimizing user experience (UX) is paramount for the success of organizations of all shapes, sizes, and functions. We should know – it’s what we’re experts at. At Stauffer or any other creative agency, Google Analytics is the first stop on the way to gathering a consensus on how to improve a client’s …

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