STAUFFER knows getting lost in a swamp of creative options is easy. With an emerging boon of AI-generated content in chatbots and image generators, your team may think it’s worth posting or adding cluttering features to your site just to say, “We have it.” But, non-profits or institutions need their content to …
As creatives, we have sat cozy for a while with a few immutable truths: content is king, conversions are always the goal, and your audience receives your message in a straight line. By “in a straight line,” I mean that viewers are served content in the form of flat web pages that …
Recently, it was announced that OpenAI, the pioneering artificial intelligence research lab that brought you everyone’s favorite chatbot, ChatGPT, is currently in discussions with everyone’s favorite former Chief Design Officer at Apple, Jony Ive to secure a staggering $1 billion investment to make, get this: a phone. This substantial funding is earmarked …
Futurecasting: OpenAI in Talks With Jony Ive for $1b AI Phone Read More
With the dawn of an age of in-home modules like Alexa and Google Home and digital assistants like Siri, people’s search for information online is evolving rapidly. One of the most significant developments in this regard is the rise of voice search technology. Stauffer recognizes these new trends and wants our friends …
Voice Search Mastery: Alexa, Siri, Google Home Optimization Read More
Stauffer knows getting lost in a swamp of creative options is easy. With an emerging boon of AI-generated content in chatbots and image generators, your team may think it’s worth posting or adding cluttering features to your site just to say, “We have it.” But, non-profits or institutions need their content to …
High Conversions for Non-profits/institutions – a Comprehensive Guide Read More
Stauffer has been playing around with increasing our social media impact lately. You may have even seen a post or two of ours on LinkedIn. In our weekly talks about engagement and conversions, we have asked ourselves: Do hashtags matter anymore? Don’t get us wrong, we use them; we understand why they …
When you operate as a non-profit, every mode of communication must be crafted with a laser-focused purpose. This holds particularly true for your online calls to action (CTA), especially on your website. The paramount question you need to ask is, “How is my website communication driving conversions?” Conversion rates represent the percentage …
Is Your Non-profit Website Driving Conversions? 5 Tips to Supercharge Your Portal for Good Read More
As experts in creative and online solutions for some of the most prestigious higher education institutions in America, Stauffer has spent the last decade honing and mastering building websites that attract and engage with various institutional audiences. We do this by tailoring micro-experiences across the site depending on which audience is being …
Elon Musk is back in the news with another moonshot of an idea. Whenever Musk has an idea, it often has a direct impact on business, individuals, and the planet as a whole. Musk’s new plan: attempt to follow in the strategy similar to the Chinese app WeChat by consolidating social media, …
From Twitter To X: Elon Musk’s Vision of a Trillion Dollar ”Everything App” Read More
A common theme we see when providing technological consulting services at Stauffer is that many potential clients have trouble keeping pace with the sometimes overwhelming, but beneficial, march of technological progress. Instead of taking a holistic approach to addressing these updates, organizations take other, cheaper options that work as a band-aid to …
What is Technical Debt? How Your Time-Saving Shortcuts Will Bleed Money in the Long Run Read More
As many of you know, Google Analytics, the cornerstone of modern marketing and data tracking, has shuttered its popular Universal Analytics (UA), and shifted into their new product: Google Analytics 4 (GA4). For those outside the industry, Google Analytics is your organization’s one-stop resource to understand how users interact with your website. …
Google Analytics 4: Get to Know the New Features and Their Impact Read More
Adding further fuel to the Hatfields and McCoys of social media, Meta and Mark Zuckerberg just dropped a rival microblogging site to Twitter and Elon Musk that is generating enough buzz to make your phone vibrate off the table. In touting itself as the “friendly” version of Twitter, Meta’s Threads looks to …
Meta Threads Rollout: Hot Takes on What’s There and What Isn’t Read More
