Implementation

STAUFFER Explains: the Win-win of Building With a User-centered Design

At Disney, they have Imagineers: people whose entire job is to make incredibly well-thought-out, unforgettable, immersive experiences for Disneyland guests. While some of it is overt, much of what they do is behind-the-scenes or so subtle you may only notice if you are told to look for it. All of this is …

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Navigating AI and Chatbot Limitations: STAUFFER’S Guide for SMBS, Nonprofits, and Higher Ed

Everyone is looking for ways to integrate AI and chatbots into their web design, marketing, and online communication strategies. It has been a boon of increased productivity and a wonder for synthesizing massive amounts of data. However, where there is promise in the future of how AI will benefit businesses and organizations …

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Augmented Reality and the Future of Web Design (the Pillars of Great UX and How They Translate to AR)

In the dawn of a new internet age, augmented reality (AR) will play a critical role in elevating our messaging. As leaders in digital strategy and communication, STAUFFER is already planning for these fundamental changes in how our client’s end-users interact with their content. In the not-too-distant future, everyday folk will have …

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Powerful Engagement Strategies for Nonprofits

STAUFFER has spent the better part of the past 20 years helping nonprofits of all sizes and missions maximize their donations by crafting the right messaging and tone within compelling user experiences that motivate audiences. Our work for nonprofits to improve engagement with their audience has increased donations and created a tighter-knit, …

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UX & Web Design: the A/B Testing Imperative

Creating a website, especially with fluid messaging and an engaging user experience (UX), takes a lot. What’s even harder to pull off is making something innovative that works, meeting your website’s conversion targets. Yet, amidst the flurry of creativity, a cornerstone practice often remains overlooked – A/B testing. At STAUFFER, we understand …

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