Managing scope creep is essential for any project to succeed. This common challenge can significantly impact timelines and budgets, so what is the key to keeping it in check? In short, by making sure the project has been thoroughly assessed. This article delves into the murky waters of scope creep, identifying its …
Navigating the Quicksands of Scope Creep: a Guide to Keeping Your Project on Track Read More
Can your company handle the impact of a potential data breach? On Feb. 2, 2024, Welch’s, the well-known grape juice brand, experienced a cyber attack that paralyzed its entire Northeast plant near downtown Erie, Pennsylvania. The attack severely impacted the company’s systems and left employees unable to work. A 100-person team of …
The positive impact created by STAUFFER’s ability to combine UX with storytelling makes us the go-to solution for some of the nation’s top higher learning institutions. Our digital storytelling abilities go far beyond building the dynamic web platforms that serve as launchpads for alumni engagement, we complete the equation by helping craft …
STAUFFER made its way to the Inc. 5000 list because of its reputation as a creative agency that leverages strategy and engineering to provide simple solutions to complex problems. To do so, our team of UX strategists, engineers, and creatives deploy a 5-step process to ensure the consistent delivery of brilliant products …
Design Thinking: 5 Principles for Engaging User Experiences Read More
Looking back on 2023 through the lens of UI, there have been some subtle (and one really big not-so-subtle) trends that we at STAUFFER believe will make an even larger impact on how brands tell stories and engage with the world. In lieu of this, we want our audience to be in …
At Disney, they have Imagineers: people whose entire job is to make incredibly well-thought-out, unforgettable, immersive experiences for Disneyland guests. While some of it is overt, much of what they do is behind-the-scenes or so subtle you may only notice if you are told to look for it. All of this is …
STAUFFER Explains: the Win-win of Building With a User-centered Design Read More
Clients look to STAUFFER to build websites that operate on a high level and look good. “Looking good” can take many forms, but what looks good doesn’t always mean it’s appropriate for your target audience. We recently sat down with STAUFFER’s Creative Director, Ish Obregon, to discuss the factors contributing to finding …
Everyone is looking for ways to integrate AI and chatbots into their web design, marketing, and online communication strategies. It has been a boon of increased productivity and a wonder for synthesizing massive amounts of data. However, where there is promise in the future of how AI will benefit businesses and organizations …
Over the past year, the creative world has exploded with new ways to interact and engage with the world. Between new tech like VR headsets and game-changing AI tools, things that were once thought out of the scope of a traditional business can now be utilized and deployed at scale into a …
In the dawn of a new internet age, augmented reality (AR) will play a critical role in elevating our messaging. As leaders in digital strategy and communication, STAUFFER is already planning for these fundamental changes in how our client’s end-users interact with their content. In the not-too-distant future, everyday folk will have …
STAUFFER has spent the better part of the past 20 years helping nonprofits of all sizes and missions maximize their donations by crafting the right messaging and tone within compelling user experiences that motivate audiences. Our work for nonprofits to improve engagement with their audience has increased donations and created a tighter-knit, …
Creating a website, especially with fluid messaging and an engaging user experience (UX), takes a lot. What’s even harder to pull off is making something innovative that works, meeting your website’s conversion targets. Yet, amidst the flurry of creativity, a cornerstone practice often remains overlooked – A/B testing. At STAUFFER, we understand …
