When going through a rebrand, if your team isn’t prioritizing your end-user’s needs, it may be time to reconsider your UX strategy. Even if you have a great UX strategy with your old branding campaign, you need a refreshed UX strategy that balances with your new look. At STAUFFER, we incorporate good …
4 Steps to Prioritizing Good UX for Your Online Rebrand Read More
We are delighted to announce that STAUFFER has earned recognition as one of the 5,000 fastest-growing private companies in the United States by Inc. As we proudly stand alongside esteemed Inc. 5000 alumni, such as Microsoft, Oracle, Intuit, Dell, and Zoom, we extend our heartfelt gratitude to all our clients whose support …
Today, STAUFFER was recognized as one of the 5,000 fastest-growing private companies in the United States by Inc. We are thrilled to join the ranks of companies like Microsoft, Oracle, Intuit, Dell, and Zoom, all of whom have earned their place on this list during their growth. The Inc. 5,000 honor is …
“One-Man Band” to Inc. 5000, Lessons from CEO Chris Stauffer Read More
Last week Amazon was hit with a major lawsuit from the Federal Trade Commision (FTC), alleging that their company uses deceptive and unfair UX practices that make canceling their Amazon Prime subscription extremely difficult. The FTC claims that Amazon uses tactics sometimes called “dark passages” to make “manipulative, coercive, or deceptive user-interface …
Dark Passages, Amazon, and Transparent UX with STAUFFER’s UX Chief, Barrett Reiff-Morse Read More
In the current digital landscape, success comes from achieving more user engagement. More traffic. More likes. More shares. More downloads. More conversions. So how do we get all of that? It is not always about acquiring new customers to use your products or services. By improving your engagement with your current clientele, you can leverage …
Participant Media was founded in 2004 by social entrepreneur Jeff Skoll, with a commitment to producing entertainment with socially relevant themes. Developed behind the principle that a good story well told can help change the world, their film collection has earned 73 Academy Award® nominations and 18 wins. In September 2019, Participant …
Months of resources and countless hours have gone into planning, developing, and testing your newest digital product. As you draw closer to the launch date, it is important to understand that once the website, app, or other digital product goes live, it is just the beginning of the process that ensures its …
Successfully Launch Your Company’s New Digital Product From the Inside Out Read More
An effective website is more than the hub of your online marketing and lead generation efforts. It shares common goals with your competitors’ websites to build trust, add value, and convert visitors. So, what makes yours unique? You are establishing an audience and building a community that will grow your business and …
Does Your Web Design Successfully Tell Your Brand Story? Read More
Welcome to the new Stauffer blog! As a member of Stauffer’s marketing team, I’ve been a part of an exciting process: helping the company rebrand itself and watching the talented Stauffer team divide and conquer to rebuild this beautiful new Stauffer website. This endeavor has changed my perspective dramatically about what goes into …
