As advocates for mental health, Happier Living recently adapted a new philosophy of accessible and client-focused mental health services for the people of California. To communicate it to the public, Happier Living sought out the assistance of the Stauffer team to creatively deliver their unique vision across the entire brand ecosystem.
To reflect this refreshing approach of Happier Living, we designed a welcoming look and feel created by bright colors, dynamic photos, and a clear and simple brand identity across all its collateral. This included everything from a logo to physical marketing materials, such as brochures and business cards – and of course, a brand new website with a mission to expand the client base, as well as attract new experts to the company roaster.
Care at the Click of a Button.
We built the Happier Living website to focus on the brand’s unique value proposition, which sets it apart from competitors within their industry. Completely reimagined, the new Happier Living website leverages an eye-catching bold design. Through colorful modules, crisp imagery, and clear calls to action, the happierliving.com effortlessly grabs a user’s attention and directs their focus to key topics and information across the site.
Leveraging WordPress, we were able to create unique and configurable modules that allow content editors to create dynamic new content, such as testimonials, team members, blogs, jobs, and much more. Providing patients access to biographies of Doctors, Therapists, and Nutritionists at Happier Living. As well as services such as requesting medication refills, insurance eligibility, and scheduling appointments at any of the practices state-of-the-art locations in West Hollywood, Brentwood and Newport Beach.
In addition to WordPress, the Stauffer team utilized Salesforce API to create a fully HIPAA compliant Registration Form for prospective patients to request information on services and more. Once submitted, a record is created within Salesforce and a number of workflows are triggered to provide the registrant access to finalize their registration seamlessly. This robust system allows the Happier Living team to maintain its focus on supporting patients in their journey.
Elevating the Message of Happier Living.
The Stauffer team generated a cross-platform campaign, which elevated the launch of the all new Happier Living and happierliving.com. Which caught the attention of new patients, as well as expert clinicians who will continue to elevate the services of Happier Living and set them apart from others in their industry.
In addition to creative and strategy launched for a paid campaign across Facebook Canvas, Carousel, Video Advertisements, and Google Search Ads. Allowing us to continue engagement as users converted, though a targeted email drip campaign that provided contacts with factual information, helpful resources, and incentives to those looking for mental health care.