Marketing

High Conversions for Non-profits/institutions – a Comprehensive Guide

Stauffer knows getting lost in a swamp of creative options is easy. With an emerging boon of AI-generated content in chatbots and image generators, your team may think it’s worth  posting or adding cluttering features to your site just to say, “We have it.”  But,  non-profits or institutions need their content to …

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Is Your Non-profit Website Driving Conversions? 5 Tips to Supercharge Your Portal for Good

When you operate as a non-profit, every mode of communication must be crafted with a laser-focused purpose. This holds particularly true for your online calls to action (CTA), especially on your website. The paramount question you need to ask is, “How is my website communication driving conversions?” Conversion rates represent the percentage …

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The Anatomy of a Successful Landing Page

Although there is an infinite number of ways to create a landing page, every successful landing page should contain a core group of elements. These building blocks, if you will, should be used as a guide when creating your content. When it comes to marketing, it might be your natural impulse to …

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California Science Center
Body Image of 4 ipads on different areas of the california science center website

Dive into The Wonders of Science.

Located in historic Exposition Park near downtown Los Angeles, the California Science Center is the West Coast’s largest hands-on science museum and a popular family destination with something for all ages. Their mission is to stimulate curiosity and inspire science learning in everyone by creating memorable experiences — so why should their website be any different?

Man Scrolling Through Social Media on an iPad

Retargeting Digital Ad Campaigns: What It Is and Why It Works

If you are in the business of selling anything online, you know how important advertising is in driving people to your website — but what if some users are inclined to make a purchase after visiting your site, but just aren’t quite ready yet? Unfortunately, according to Business Insider around 96% of people …

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Capturing Opportunities Throughout The Digital Journey

Remaining competitive in a digital landscape is a growing challenge for many organizations, simply because they are unsure where to begin when they are creating solution strategies. “Should our website contain more rich content? Should we incorporate an app into our business model? How are we going to reach our audience(s) in a creative …

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Computer Monitor That Reads Do More

Improving Your Market Position

In the current digital landscape, success comes from achieving more user engagement. More traffic. More likes. More shares. More downloads. More conversions. So how do we get all of that? It is not always about acquiring new customers to use your products or services. By improving your engagement with your current clientele, you can leverage …

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Face of a Smartphone Displaying Multiple Apps

Is Your Website Enough To Prioritize The User Experience?

Last year there were 194 billion app downloads, up from 178 billion in 2017. On average, U.S. consumers are spending five hours per day on their mobile devices, which makes apps an ideal way to connect with active users.  From finances to food delivery and entertainment to social media, apps have changed …

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Neon sign that reads change

How To Maintain Existing Links & SEO Integrity With Website Changes

Digital products play a large role in an organization’s visibility and brand identity. When things are going great with consistent website traffic, support in a movement, lead generation, enrollment, or conversion rates, the analytics reflect that positivity and reinforce connected achievements. Several things can interrupt your website’s current online success, and a …

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sharpspring

SharpSpring | The Marketing Automation Tool

Stauffer is a trusted agency of SharpSpring. An affordable, yet powerful marketing automation tool which delivers actionable information, designed to increase and optimize the marketing efforts of your small business. Utilizing exceptional tools such as VisitorID, Behavioral-Based Tracking and Lead Scoring, you will transform more leads into customers by sending the right message at the right time, based on visitor …

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games.technicolor.com
Technicolor Games Body Image

Gaming in Full Technicolor.

Technicolor Games, is a subsidiary of Technicolor which focuses on the creative needs of the gaming industry. In collaboration with many of the top game developers in the world, Technicolor Games has produced some of the most regarded titles in gaming today. From FIFA to Call of Duty, title by title they continue to deliver high-end content and immersive experiences, pushing the market forward.

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