Marketing

User Research: How to Ask Empathetic Questions

Understanding users is fundamental for creating products and services that meet their needs. Empathy in user research helps gain genuine insights. When researchers ask empathetic questions, they create a safe environment for users to share their thoughts and experiences openly, leading to more valuable and actionable feedback. The Importance of Empathy in…

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Mastering Key Performance Indicators: Beyond ‘Set It and Forget It’

Key Performance Indicators (KPIs) are crucial for tracking the success of projects and organizational initiatives. These metrics provide insight into how well a company is achieving its business objectives. However, many organizations fall into the trap of a “set it and forget it” mentality, where KPIs are established and then left unchecked.

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High Conversions for Non-profits/institutions – a Comprehensive Guide

Stauffer knows getting lost in a swamp of creative options is easy. With an emerging boon of AI-generated content in chatbots and image generators, your team may think it’s worth  posting or adding cluttering features to your site just to say, “We have it.”  But,  non-profits or institutions need their content to

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Is Your Non-profit Website Driving Conversions? 5 Tips to Supercharge Your Portal for Good

When you operate as a non-profit, every mode of communication must be crafted with a laser-focused purpose. This holds particularly true for your online calls to action (CTA), especially on your website. The paramount question you need to ask is, “How is my website communication driving conversions?” Conversion rates represent the percentage

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A person working on a computer and sketching wireframes

The Anatomy of a Successful Landing Page

Although there is an infinite number of ways to create a landing page, every successful landing page should contain a core group of elements. These building blocks, if you will, should be used as a guide when creating your content. When it comes to marketing, it might be your natural impulse to

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California Science Center
Body Image of 4 ipads on different areas of the california science center website

Dive into The Wonders of Science.

Located in historic Exposition Park near downtown Los Angeles, the California Science Center is the West Coast’s largest hands-on science museum and a popular family destination with something for all ages. Their mission is to stimulate curiosity and inspire science learning in everyone by creating memorable experiences — so why should their website be any different?

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three men sitting while using laptops and watching man beside whiteboard

Capturing Opportunities Throughout The Digital Journey

Remaining competitive in a digital landscape is a growing challenge for many organizations, simply because they are unsure where to begin when they are creating solution strategies. “Should our website contain more rich content? Should we incorporate an app into our business model? How are we going to reach our audience(s) in a creative

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Face of a Smartphone Displaying Multiple Apps

Is Your Website Enough To Prioritize The User Experience?

Last year there were 194 billion app downloads, up from 178 billion in 2017. On average, U.S. consumers are spending five hours per day on their mobile devices, which makes apps an ideal way to connect with active users.  From finances to food delivery and entertainment to social media, apps have changed

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Neon sign that reads change

How To Maintain Existing Links & SEO Integrity With Website Changes

Digital products play a large role in an organization’s visibility and brand identity. When things are going great with consistent website traffic, support in a movement, lead generation, enrollment, or conversion rates, the analytics reflect that positivity and reinforce connected achievements. Several things can interrupt your website’s current online success, and a

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Happier Living, Inc.
Happier Living Body Hero Asset

Quality Mental Health Services Made Accessible & Convenient.

As advocates for mental health, Happier Living recently adapted a new philosophy of accessible and client-focused mental health services for the people of California. To communicate it to the public, Happier Living sought out the assistance of the Stauffer team to creatively deliver their unique vision across the entire brand ecosystem.

Quality Mental Health Services Made Accessible & Convenient. Read More

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