“Prompt Linguist” may be a new term to many, but much like web designers in the 90’s, SEO managers in the 00’s, and social media managers in the 10’s, prompt linguists will be a role every business will need either in-house or freelance. Here’s what they are, how they will change the …
How Your First Prompt Linguist May be Your Most Important Hire This Decade Read More
While it seems to be obvious for all that AI chatbots like OpenAI’s ChatGPT and Google’s Bard will create countless new ways to gain answers and generate content for your business, there are some limitations you must know, but first: What is a chatbot? While it is a much larger philosophical question …
How Chatbots Like Google Bard and ChatGPT Can Lead You Astray Read More
It’s almost certain that ChatGPT will go down as one of the most talked-about technologies of 2023. I’m willing to bet that you’ve at least heard of these four syllables. If you haven’t, consider this your primer. Or maybe you have a rudimentary understanding of ChatGPT and are now asking, “How will …
Say Hello to Your New Robot Overlord! SEO involves three main components: technical elements, content, and link-building. I believe that AI, like ChatGPT, can accelerate SEO content and strategies into the future. From creativity to productivity, we break down the endless possibilities of content creation with ChatGPT, and leave you with some …
Many companies have gone remote, and online shopping has become the norm. As a result, web accessibility has come under increased scrutiny. Internet usage is up 40 to 100 percent since the start of the pandemic. Web accessibility lawsuits are at an all-time high of over 10,000 cases a year. The Department …
Nowadays, compliance with the Web Content Accessibility Guidelines (WCAG) is crucial for the success of your organization—but where do you begin with this new frontier? Oftentimes, the first step to understanding WCAG compliance is to seek out proper training. Typically, a web accessibility training course or workshop will involve hands-on instruction that …
With options beyond our wildest dreams in every niche imaginable, it is harder than ever to not only draw in new customers but also keep them hooked. In order to retain their interest, your brand must have an aligned presence across all channels with consistent messaging that makes sense to your consumers. …
Straightforward Strategies To Improve Your Customer Journey Through Messaging Alignment Read More
Now more than ever, it is imperative that your website is accessible to everyone, whether they are disabled person or not. In order to comply with the Americans with Disabilities Act (ADA), many brands may be tempted to take advantage of companies that claim to have a quick fix for accessibility, like AccessiBe—but …
Although there is an infinite number of ways to create a landing page, every successful landing page should contain a core group of elements. These building blocks, if you will, should be used as a guide when creating your content. When it comes to marketing, it might be your natural impulse to …
The internet was designed to be a tool to better our lives by virtually connecting the world in a way that had never been possible before. However, in the rush to populate the world wide web with compelling content and services, people with disabilities got left behind — and that’s where WCAG comes …
What is WCAG and 4 Reasons Why Businesses Should Care Read More
Your digital products showcase your organization’s brand by communicating your message and mission — 24 hours a day; seven days a week. Each time your audience turns to your website or app for a solution, they will experience your brand through electronic devices of varying screen sizes and capabilities. They have one expectation of your platform: that …
Remaining competitive in a digital landscape is a growing challenge for many organizations, simply because they are unsure where to begin when they are creating solution strategies. “Should our website contain more rich content? Should we incorporate an app into our business model? How are we going to reach our audience(s) in a creative …
Capturing Opportunities Throughout The Digital Journey Read More
