It’s almost certain that ChatGPT will go down as one of the most talked-about technologies of 2023. I’m willing to bet that you’ve at least heard of these four syllables. If you haven’t, consider this your primer. Or maybe you have a rudimentary understanding of ChatGPT and are now asking, “How will this affect my business? Should I take advantage of it, like, today?” Wherever you are on the ChatGPT spectrum, know this: it is poised to become a cornerstone of the internet of the future.
In its most basic explanation, ChatGPT is an AI-generated content tool. It has a variety of uses, from answering basic questions to writing software of its own. The endlessly seamless applications are unfolding in real-time: decried as a dangerous tool for cheating, some educators are actually embracing ChatGPT; dating apps are experimenting with it to help make matches; and it can even write code. Do robo-lawyers have the right to remain silent? Needless to say, ChatGPT is the Wild West, but first, you gotta get in. The platform is in such high demand that it’s not all that uncommon for users to learn that “ChatGPT is at capacity right now.” Of course, when you cross 1 million users within one week of launch, that’s a big jam on the costly servers ChatGPT runs on. But Big Tech is coming to solve that bottleneck. Just this month, Microsoft announced the launch of its all-new AI-powered Bing search engine and Edge browser created in partnership with OpenAI. You can bet Google won’t be too far behind with Bard, an experimental conversational AI service powered by LaMDA.
Featuring a new, next-generation OpenAI large language model that is more powerful than ChatGPT, Microsoft is positioning the new Bing as your “copilot for the web.” With multiple millions already on Microsoft’s ChatGPT Bing waitlist, the mainstream masses are not quite clear of ChatGPT’s bottleneck, but it’s never too early to look ahead at how these powerful tools will radically transform how your brand or organization can use them, STAUFFER included.
I’m excited about the immediate applications of ChatGPT as a tool for expanding our knowledge and creativity as content creators, while also optimizing it to work harder and smarter. But my enthusiasm comes with caveats, most of which are rooted in the fledgling technology’s unknowns and hotly debated ethical concerns.
As I look forward to sharing more thought-provoking insights on ChatGPT at the speed at which it evolves – and even challenges – how businesses and organizations create and share information, be on the lookout for more content where we ask questions and take you deeper into the world of AI chatbots.
