Everyone is looking for ways to integrate AI and chatbots into their web design, marketing, and online communication strategies. It has been a boon of increased productivity and a wonder for synthesizing massive amounts of data. However, where there is promise in the future of how AI will benefit businesses and organizations …
Over the past year, the creative world has exploded with new ways to interact and engage with the world. Between new tech like VR headsets and game-changing AI tools, things that were once thought out of the scope of a traditional business can now be utilized and deployed at scale into a …
In the dawn of a new internet age, augmented reality (AR) will play a critical role in elevating our messaging. As leaders in digital strategy and communication, STAUFFER is already planning for these fundamental changes in how our client’s end-users interact with their content. In the not-too-distant future, everyday folk will have …
STAUFFER has spent the better part of the past 20 years helping nonprofits of all sizes and missions maximize their donations by crafting the right messaging and tone within compelling user experiences that motivate audiences. Our work for nonprofits to improve engagement with their audience has increased donations and created a tighter-knit, …
There is a revolution going on in the way online businesses are expected to provide for their customers. That revolution lies in user experience (UX). No sector is immune to it, not even in finance. The finance sector is the gold standard of customer service; from friendly clerks with lollipops to dedicated …
UX optimization is a continuously evolving job that lives and breathes with the improvement of technology and the needs of your audience. For higher learning institutions, improving student engagement and satisfaction through UX optimization also helps create inclusive learning environments that cater to the needs of all students, including those with disabilities. …
Accessible Learning: UX Optimization for Inclusivity Read More
Creating a website, especially with fluid messaging and an engaging user experience (UX), takes a lot. What’s even harder to pull off is making something innovative that works, meeting your website’s conversion targets. Yet, amidst the flurry of creativity, a cornerstone practice often remains overlooked – A/B testing. At STAUFFER, we understand …
As experts in creative and online solutions for some of America’s most prestigious higher education institutions, STAUFFER has spent the last decade honing and mastering building websites that attract and engage with various institutional audiences. We do this by tailoring micro-experiences across the site depending on which audience is being targeted by …
Crafting Tailored Online Experiences for Higher Ed Success Read More
STAUFFER knows getting lost in a swamp of creative options is easy. With an emerging boon of AI-generated content in chatbots and image generators, your team may think it’s worth posting or adding cluttering features to your site just to say, “We have it.” But, non-profits or institutions need their content to …
As creatives, we have sat cozy for a while with a few immutable truths: content is king, conversions are always the goal, and your audience receives your message in a straight line. By “in a straight line,” I mean that viewers are served content in the form of flat web pages that …
In an era where the boundaries between the digital and physical worlds continue to blur, the concept of the Metaverse has taken center stage. As a devotee to AI and tech pundit, Lex Fridman and his wonderfully insightful podcast, I recently tuned in to his enlightening interview with none other than Mark …
Zuck & Lex Discuss the Metaverse: Future Implications Read More
The biggest brands in the world come to (and refer others) to STAUFFER not only because we deliver engaging websites that cater to their end-users, but for how we hand off a product that is simple for any member of their team to edit and update. STAUFFER pulls this off by having …
STAUFFER’S Key Insights: Harnessing the Power of Open-source CMS Read More
