Daniel Clauser

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Navigating the Quicksands of Scope Creep: a Guide to Keeping Your Project on Track

Managing scope creep is essential for any project to succeed. This common challenge can significantly impact timelines and budgets, so what is the key to keeping it in check? In short, by making sure the project has been thoroughly assessed.  This article delves into the murky waters of scope creep, identifying its…

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5 Things You Must Automate on Your Website (and the One Thing You Shouldn’t)

Automation has become the backbone of modern business operations, and website management is no exception. Businesses can streamline workflow, eliminate errors, and improve productivity by automating repetitive, time-consuming tasks. At STAUFFER, we understand the importance of automation and use it in our work to maximize our success. Automation cuts mundane tasks from

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STAUFFER Insights: Creativity and Strategy in Digital Marketing

There is a delicate balance between creativity and strategy in digital marketing. STAUFFER retains very long-term relationships with our clients by understanding this equal equilibrium. While both are equally important, overemphasizing strategy can make a campaign too involved or feel inauthentic, and a campaign that is too elaborate or conceptual may take

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Increase Donations by Demonstrating Nonprofit’s Value

Raising funds is critical for nonprofits. However, donors want to feel assured that their contributions will go to a reliable and competent organization that will translate their investment into making an impact. Establishing that trust involves transparency and ratings through sites like Charity Navigator and Give.org. In addition to such ratings and

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Navigating AI and Chatbot Limitations: STAUFFER’S Guide for SMBS, Nonprofits, and Higher Ed

Everyone is looking for ways to integrate AI and chatbots into their web design, marketing, and online communication strategies. It has been a boon of increased productivity and a wonder for synthesizing massive amounts of data. However, where there is promise in the future of how AI will benefit businesses and organizations

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