Optimizing user experience (UX) is paramount for the success of organizations of all shapes, sizes, and functions. We should know – it’s what we’re experts at. At Stauffer or any other creative agency, Google Analytics is the first stop on the way to gathering a consensus on how to improve a client’s …
Enhancing User Experience: Stauffer’s Essential Guide to Key Google Analytics Metrics Read More
Stauffer has been playing around with increasing our social media impact lately. You may have even seen a post or two of ours on LinkedIn. In our weekly talks about engagement and conversions, we have asked ourselves: Do hashtags matter anymore? Don’t get us wrong, we use them; we understand why they …
Mirroring the paradigm shift that happened with the iPhone, the release of Apple’s Vision Pro augmented reality device the world has been put on notice that there is not only a new way to provide services and products that interact with their immediate environment but also a new tool that will simplify …
As experts in creative and online solutions for some of the most prestigious higher education institutions in America, Stauffer has spent the last decade honing and mastering building websites that attract and engage with various institutional audiences. We do this by tailoring micro-experiences across the site depending on which audience is being …
Elon Musk is back in the news with another moonshot of an idea. Whenever Musk has an idea, it often has a direct impact on business, individuals, and the planet as a whole. Musk’s new plan: attempt to follow in the strategy similar to the Chinese app WeChat by consolidating social media, …
From Twitter To X: Elon Musk’s Vision of a Trillion Dollar ”Everything App” Read More
A common theme we see when providing technological consulting services at Stauffer is that many potential clients have trouble keeping pace with the sometimes overwhelming, but beneficial, march of technological progress. Instead of taking a holistic approach to addressing these updates, organizations take other, cheaper options that work as a band-aid to …
What is Technical Debt? How Your Time-Saving Shortcuts Will Bleed Money in the Long Run Read More
As many of you know, Google Analytics, the cornerstone of modern marketing and data tracking, has shuttered its popular Universal Analytics (UA), and shifted into their new product: Google Analytics 4 (GA4). For those outside the industry, Google Analytics is your organization’s one-stop resource to understand how users interact with your website. …
Google Analytics 4: Get to Know the New Features and Their Impact Read More
Adding further fuel to the Hatfields and McCoys of social media, Meta and Mark Zuckerberg just dropped a rival microblogging site to Twitter and Elon Musk that is generating enough buzz to make your phone vibrate off the table. In touting itself as the “friendly” version of Twitter, Meta’s Threads looks to …
Meta Threads Rollout: Hot Takes on What’s There and What Isn’t Read More
Picture it: you’ve just got what looks to be the final draft of your company’s new website and it looks good, your boss has seen it and he won’t shut up about it. In his eyes you’ve knocked it out of the park by finding a great creative agency and shaved a …
Last week Amazon was hit with a major lawsuit from the Federal Trade Commision (FTC), alleging that their company uses deceptive and unfair UX practices that make canceling their Amazon Prime subscription extremely difficult. The FTC claims that Amazon uses tactics sometimes called “dark passages” to make “manipulative, coercive, or deceptive user-interface …
Dark Passages, Amazon, and Transparent UX with Stauffer’s UX Chief, Barrett Reiff-Morse Read More
Conceptualizing your website and content strategy with everyone’s needs in mind is a daunting task for any team. It can evoke feelings of dread and pressure to get everything right. Your website often needs to wear many hats, it needs to be a source of information across all platforms for the public …
Artificial Intelligence has steadily permeated every sphere of our lives, and will continue to change the way we work, play, and even create. AI-driven content generators, whip-smart automated design tools, and other highly-intuitive technology will soon become the primary contributor to the content creation landscape. With all this in mind it’s easy …
“What AI Can Never Replace at a “creative” Agency (Hint, It’s in the Title)” Read More
