PRISM by USC Race and Equity Center

Web Application Strategy, Branding, Design & Development
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Client
 

Higher Education Careers in Full Spectrum.

The University of Southern California Race and Equity Center is a dynamic research and organizational improvement center that helps professionals in educational institutions, corporations, and other contexts strategically develop and achieve equity goals, better understand and correct climate problems, avoid and recover from racial crises, and engineer sustainable cultures of inclusion and respect.

The center's racially diverse team is comprised of professionals that are uncompromisingly committed to equity, justice, excellence, relevance, and adversity. They execute rigorous, evidence-based work that educates our nation, transforms institutions and organizations, boldly confronts racism, and strategically achieves equity.

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The Challenge
 

Recruit. Connect. Learn.

Today, racial inequities are persistent and pervasive in P-12 schools, colleges and universities, workplace settings, and our larger society.

Behind the USC Race and Equity Center's ongoing quest for racial equity, they sought to launch PRISM, a groundbreaking platform for recruiting, connecting, and sharing professional development resources with employers and diverse professionals who are seeking careers in higher education. A three-pronged initiative, PRISM aims to transform recruiting, hiring, and professional development at postsecondary institutions.

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The Solution
 

Changing the Face of Higher Education.

The teams at USC Race and Equity Center and STAUFFER worked side-by-side to bring the center's concept and vision for PRISM to fruition. Together, we drew on one another's diverse set of specialized skills and knowledge to ideate, create, and execute branding and user experience, towards the design and development of a robust system aimed at changing the face of higher education as we know it.

Through searchable standardized profiles, employers may advertise available faculty, staff, and administrative positions at their institutions directly to racially and ethnically diverse professionals who want to work in higher education. Faculty and staff members of color can also connect with other racially and ethnically diverse colleagues who do similar work in postsecondary contexts across the country.