Design Archives – STAUFFER

What is Technical Debt? How Your Time-Saving Shortcuts Will Bleed Money in the Long Run

August 8, 2023 August 9, 2023 / Science & Technology

A common theme we see when providing technological consulting services at Stauffer is that many potential clients have trouble keeping pace with the sometimes overwhelming, but beneficial, march of technological progress. Instead of taking a holistic approach to addressing these updates, organizations take other, cheaper options that work as a band-aid to …

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Tech, Development

Google Analytics 4: Get to Know the New Features and Their Impact

July 27, 2023 July 27, 2023 / Science & Technology

As many of you know, Google Analytics, the cornerstone of modern marketing and data tracking, has shuttered its popular Universal Analytics (UA), and shifted into their new product: Google Analytics 4 (GA4). For those outside the industry, Google Analytics is your organization’s one-stop resource to understand how users interact with your website. …

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Analytics

The Indispensable Role of a Robust QA Team

July 20, 2023 July 20, 2023 / Science & Technology

Picture it: you’ve just got what looks to be the final draft of your company’s new website and it looks good, your boss has seen it and he won’t shut up about it. In his eyes you’ve knocked it out of the park by finding a great creative agency and shaved a …

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Testing, Quality Assurance

Dark Passages, Amazon, and Transparent UX with Stauffer’s UX Chief, Barrett Reiff-Morse

July 11, 2023 July 11, 2023 / Science & Technology

Last week Amazon was hit with a major lawsuit from the Federal Trade Commision (FTC), alleging that their company uses deceptive and unfair UX practices that make canceling their Amazon Prime subscription extremely difficult. The FTC claims that Amazon uses tactics sometimes called “dark passages” to make “manipulative, coercive, or deceptive user-interface …

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The Simple & Initial – 4 Discovery & Brainstorming Exercises That Feed Into Transformative Solutions

July 11, 2023 July 17, 2023 / Science & Technology

Conceptualizing your website and content strategy with everyone’s needs in mind is a daunting task for any team. It can evoke feelings of dread and pressure to get everything right. Your website often needs to wear many hats, it needs to be a source of information across all platforms for the public …

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STAUFFER Welcomes Summer Swigart as Principal Consultant

June 15, 2023 August 31, 2023 / Uncategorized

Creative agency STAUFFER is thrilled to announce the addition of Summer Swigart as Principal Consultant. Swigart is an accomplished software engineer with 20 years of experience delivering tech solutions that provide successful outcomes for her clients. She comes to STAUFFER from BENlabs, a Bill Gates company, where she managed several multidisciplinary teams as Director …

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Tech

Web Accessibility on The DOJ’s Mind

August 11, 2022 August 11, 2022 / Science & Technology, Legal & Corporate, Non-Profit & Advocacy, Uncategorized

Many companies have gone remote, and online shopping has become the norm. As a result, web accessibility has come under increased scrutiny. Internet usage is up 40 to 100 percent since the start of the pandemic. Web accessibility lawsuits are at an all-time high of over 10,000 cases a year. The Department …

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Legal, Requirements, User Experience, Accessibility, Compliance

Starting At Point A

July 13, 2022 July 13, 2022 / Higher Education

USC Annenberg wins CASE Circle of Excellence Silver Award Acceptance into the USC Annenberg School for Communication and Journalism is a major achievement, and how admitted students are welcomed and informed of their acceptance significantly impacts whether they see a future at USC Annenberg. USC Annenberg’s latest campaign to connect with admitted …

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A person working on a computer and sketching wireframes

The Anatomy of a Successful Landing Page

June 29, 2021 July 22, 2021 / Science & Technology, Media & Entertainment

Although there is an infinite number of ways to create a landing page, every successful landing page should contain a core group of elements. These building blocks, if you will, should be used as a guide when creating your content. When it comes to marketing, it might be your natural impulse to …

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Clean Architecture, User Experience, Tech, Development, Design

Content Rich Digital Products Enhance The User Experience

October 11, 2019 January 31, 2022 / Science & Technology

Whether you are targeting advocates, brand ambassadors, or a boost in sales, your audience is dynamic, and want to be treated as such when they arrive at your virtual doorstep. In an online-all-the-time society, your digital products represent more than your product, service, or purpose — they represent how you perceive your …

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User Experience, Design, Marketing, Media

Neon Light Text Reads Do Something Great

Participant Rebrand Unifies Art & Activism

October 11, 2019 July 8, 2022 / Media & Entertainment, Non-Profit & Advocacy

Participant Media was founded in 2004 by social entrepreneur Jeff Skoll, with a commitment to producing entertainment with socially relevant themes. Developed behind the principle that a good story well told can help change the world, their film collection has earned 73 Academy Award® nominations and 18 wins. In September 2019, Participant …

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User Experience, Design, Marketing, Media, Strategy

A hand erasing the dis from the word disability, which is written on a chalkboard

Is Your Digital Experience Accessible? And why you need to care.

May 14, 2019 August 5, 2022 / Science & Technology

When we think of digital accessibility, we often think of edge cases or obnoxious advocates like me who keep pushing designers and developers to make changes that seem insignificant. That perception, however, couldn’t be more wrong. Read on to learn how it isn’t just wrong, but also incredibly risky, and may be directly stunting your success.

Clean Architecture, Responsive, User Experience, Tech, Design

What is Technical Debt? How Your Time-Saving Shortcuts Will Bleed Money in the Long Run

Google Analytics 4: Get to Know the New Features and Their Impact

The Indispensable Role of a Robust QA Team

Dark Passages, Amazon, and Transparent UX with Stauffer’s UX Chief, Barrett Reiff-Morse

The Simple & Initial – 4 Discovery & Brainstorming Exercises That Feed Into Transformative Solutions

STAUFFER Welcomes Summer Swigart as Principal Consultant

Web Accessibility on The DOJ’s Mind

Starting At Point A

Participant Rebrand Unifies Art & Activism

Is Your Digital Experience Accessible? And why you need to care.

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