Design

Augmented Reality and the Future of Web Design (the Pillars of Great UX and How They Translate to AR)

In the dawn of a new internet age, augmented reality (AR) will play a critical role in elevating our messaging. As leaders in digital strategy and communication, STAUFFER is already planning for these fundamental changes in how our client’s end-users interact with their content. In the not-too-distant future, everyday folk will have

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Futurecasting: OpenAI in Talks With Jony Ive for $1b AI Phone

Recently, it was announced that OpenAI, the pioneering artificial intelligence research lab that brought you everyone’s favorite chatbot, ChatGPT, is currently in discussions with everyone’s favorite former Chief Design Officer at Apple, Jony Ive to secure a staggering $1 billion investment to make, get this: a phone. This substantial funding is earmarked

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What is Technical Debt? How Your Time-Saving Shortcuts Will Bleed Money in the Long Run

 A common theme we see when providing technological consulting services at Stauffer is that many potential clients have trouble keeping pace with the sometimes overwhelming, but beneficial, march of technological progress. Instead of taking a holistic approach to addressing these updates, organizations take other, cheaper options that work as a band-aid to

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Google Analytics 4: Get to Know the New Features and Their Impact

As many of you know, Google Analytics, the cornerstone of modern marketing and data tracking, has shuttered its popular Universal Analytics (UA), and shifted into their new product: Google Analytics 4 (GA4). For those outside the industry, Google Analytics is your organization’s one-stop resource to understand how users interact with your website.

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