Business Consulting

U.S. Department of Justice

Web Accessibility on The DOJ’s Mind

Many companies have gone remote, and online shopping has become the norm. As a result, web accessibility has come under increased scrutiny. Internet usage is up 40 to 100 percent since the start of the pandemic. Web accessibility lawsuits are at an all-time high of over 10,000 cases a year.  The Department …

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Straightforward Strategies To Improve Your Customer Journey Through Messaging Alignment

With options beyond our wildest dreams in every niche imaginable, it is harder than ever to not only draw in new customers but also keep them hooked. In order to retain their interest, your brand must have an aligned presence across all channels with consistent messaging that makes sense to your consumers. …

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Respond To Clients With Solutions

When considering digital solutions for your organization, start by asking, “Who is going to use our website or app, and for what?” The answer is never as simple as you might think. Some users are consumers, some are advocates, and some are internal teams that need a communication platform.  It is important to …

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Does Your Web Design Successfully Tell Your Brand Story?

An effective website is more than the hub of your online marketing and lead generation efforts. It shares common goals with your competitors’ websites to build trust, add value, and convert visitors. So, what makes yours unique? You are establishing an audience and building a community that will grow your business and …

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Two young women looking at a computer screen.

Building Trust Through An Empowered Customer Journey

What is the one thing all businesses have in common? They each have customers who have goals that require solutions. In our case, those clients vary in inspiring ranges — from early education to UC Berkeley Executive Education and cancer research to the League of Women Voters — who have specialized needs …

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