As experts in creative and online solutions for some of America’s most prestigious higher education institutions, STAUFFER has spent the last decade honing and mastering building websites that attract and engage with various institutional audiences. We do this by tailoring micro-experiences across the site depending on which audience is being targeted by …
Crafting Tailored Online Experiences for Higher Ed Success Read More
Conceptualizing your website and content strategy with everyone’s needs in mind is a daunting task for any team. It can evoke feelings of dread and pressure to get everything right. Your website often needs to wear many hats, it needs to be a source of information across all platforms for the public …
Creative agency STAUFFER is thrilled to announce the addition of Summer Swigart as Principal Consultant. Swigart is an accomplished software engineer with 20 years of experience delivering tech solutions that provide successful outcomes for her clients. She comes to STAUFFER from BENlabs, a Bill Gates company, where she managed several multidisciplinary teams as Director …
STAUFFER Welcomes Summer Swigart as Principal Consultant Read More
Many companies have gone remote, and online shopping has become the norm. As a result, web accessibility has come under increased scrutiny. Internet usage is up 40 to 100 percent since the start of the pandemic. Web accessibility lawsuits are at an all-time high of over 10,000 cases a year. The Department …
With options beyond our wildest dreams in every niche imaginable, it is harder than ever to not only draw in new customers but also keep them hooked. In order to retain their interest, your brand must have an aligned presence across all channels with consistent messaging that makes sense to your consumers. …
Straightforward Strategies To Improve Your Customer Journey Through Messaging Alignment Read More
When considering digital solutions for your organization, start by asking, “Who is going to use our website or app, and for what?” The answer is never as simple as you might think. Some users are consumers, some are advocates, and some are internal teams that need a communication platform. It is important to …
An effective website is more than the hub of your online marketing and lead generation efforts. It shares common goals with your competitors’ websites to build trust, add value, and convert visitors. So, what makes yours unique? You are establishing an audience and building a community that will grow your business and …
Does Your Web Design Successfully Tell Your Brand Story? Read More
What is the one thing all businesses have in common? They each have customers who have goals that require solutions. In our case, those clients vary in inspiring ranges — from early education to UC Berkeley Executive Education and cancer research to the League of Women Voters — who have specialized needs …
Building Trust Through An Empowered Customer Journey Read More
It seems like every day we find ourselves making important decisions with regard to technology, that can easily bounce back on us years from now. Coupled with the need for speed, thorough systemic planning can often get pushed down the priority list in favor of a fast timeline. A new approach is …
