Dallas Petersen

Dallas has worked for over two decades in developing and releasing digital products. His experience began in the trenches as a front-end developer, moving on to managing creative cross-functional teams and architecting enterprise solutions. During his career Dallas has delivered solutions for Warner Brothers, Disney, Fox, ESPN, Lucid Software, Day One Journal, and various educational institutions and non-profits. In addition to loving the outdoors of his home in North Carolina, Dallas is an avid player, developer, and aspiring designer of board games.

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User Research: How to Ask Empathetic Questions

Understanding users is fundamental for creating products and services that meet their needs. Empathy in user research helps gain genuine insights. When researchers ask empathetic questions, they create a safe environment for users to share their thoughts and experiences openly, leading to more valuable and actionable feedback. The Importance of Empathy in…

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Mastering Key Performance Indicators: Beyond ‘Set It and Forget It’

Key Performance Indicators (KPIs) are crucial for tracking the success of projects and organizational initiatives. These metrics provide insight into how well a company is achieving its business objectives. However, many organizations fall into the trap of a “set it and forget it” mentality, where KPIs are established and then left unchecked.

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Building Consensus for Change: A Guide for Leaders

Introduction In today’s fast-paced world, change is a constant. You’re at the forefront of driving innovation and growth. But implementing change successfully requires more than just a great idea—it demands buy-in from your team and stakeholders. This is where the art of consensus building, known as nemawashi in Japan, comes into play.

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