It is no secret that we live in an increasingly visual world but have you ever thought about using imagery to increase your conversion rate? If you listen to what science says, it just makes sense.
Research shows that visuals communicate information an incredible 60,000 times faster than text—which sounds crazy, but it’s true. And here’s another piece of research that might interest you: brands that use quality visual content typically see 7 times higher conversion rates than those that don’t. The keyword being quality.
Whether you’re new to imagery or simply want to learn more about how to leverage your current visuals, we’re here with our top tips to increase your conversions with images.
1. Start off with high-quality, clear images.
This may seem like a no-brainer, but not just any old blurry photo you took with your phone will do the trick—free stock images are often a big no-no as well. Why? Because those images don’t genuinely reflect your brand and do very little to gain your client’s trust.
Start with high-quality images that accurately represent your organization, and you’re off to a good start.
2. Emotions are king.
Many consumers choose to invest in a product or organization based on their emotions. If your images hit just the right spot, they’ll take action. The same theory applies to your online presence. If you use positive imagery, like someone smiling or waving, it will likely make your user feel positive emotions.
Emotions can be a powerful tool, but it’s how you use them that matters. Make your users feel wanted, important, and happy in order to connect with them on a deeper level.
3. Give your images a human touch.
You can also boost your website’s conversion rate by using human faces in your imagery. This not only gets your prospective clients to focus more but also allows them to see themselves in your imagery.
While this approach may not work for every picture on your website if you’re a product-focused brand, leading with human imagery on your landing page or homepage will often boost conversion rates. Get creative and find ways to add a human touch to your photos whenever possible.
4. Think outside the box.
With all of the technology we have at our fingertips today, it’s time to let your creativity soar. We are so bombarded with imagery every day that people want to see something new, even on websites. Leverage your imagery to make your online presence scream “I’m different”.
Try a rotating GIF, a clever infographic, or interactive modules to pique your audience’s curiosity. They’ll want to know more about you and bam—you’re one step closer to closing the deal.
5. Highlight validation.
TV commercials are successful because they hire models, actors, and random people to go bonkers over their products. Whether it’s scripted or it’s real, that’s what makes these commercials work.
This technique is effective because people naturally want a third opinion. They want to feel justified in their purchase decision before making the plunge. We’ve all scrolled through reviews on products before buying them with no idea whether these people are real or not—but it simply makes us feel more secure. When we see that other people are happy with a product, we’re more easily swayed.
If your website or landing page has pictures of your happy customers with just a splash of testimonials, your conversions automatically grow.
6. Test your images.
After selecting your images or a series of visuals, you’ll want to test their success. Try a few different approaches to discover what is working and what is not. Take note of what kinds of images work best for your brand and stay consistent. You know that they say: if it ain’t broke, don’t fix it.
The right imagery can have a major impact on your bottom line. If you want to start crushing your goals, try our top image tips and watch your business flourish.