Retargeting Digital Ad Campaigns: What It Is and Why It Works
If you are in the business of selling anything online, you know how important advertising is in driving people to your website — but what if some users are inclined to make a purchase after visiting your site, but just aren’t quite ready yet?
Unfortunately, according to Business Insider around 96% of people who visit your site for the first time will not buy anything, and then they are lost in the world wide web.
Unless, of course, you can bring them back to your site with a powerful and woefully underutilized secret online advertising weapon, called retargeting campaigns.
If you find yourself scratching your head or simply want to learn more about retargeting digital advertisements, read on for everything you need to know and how STAUFFER can help.