The Client

Released in 2009 by Russ Hornsby, CEO of Cepia LLC, ZhuZhu Pets are a popular children’s toy which has expanded into video games, television and film. These fun loving plush robotic hamsters come in a variety of colors to match their unique personalities and sounds.

The Goal

The client’s goal for this project was to launch a new website before the holiday season. This site would have to comply with the Child Online Protection Act (COPA), which prevents companies from obtaining information from children under the age of 13. In order to meet compliance standards, the Stauffer team was required to create an authentication registration system for parents or guardians to sign up on behalf of their children.

The Solution

Utilizing Drupal 7, the Stauffer team connected Flash to a Drupal backend, while leveraging two LAMP servers, one load balancer and two databases capable of entertaining over four million unique visitors in less than five hours. The result, an unparalleled Zhuniverse where children can explore freely and safely in the different worlds of the Zhu-niverse, meet the ZhuZhu™ friends, play games, learn new fun ways to play with their Zhu pets, keep inventory of their Zhu toys and create a Zhu wish list. This safe and secure environment is engaging, imaginative and creative. 

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