Eastbound & Down

The Client

Eastbound & Down, an HBO original comedy starring Danny McBride as Kenny Powers, a former professional baseball player who after a whirlwind career in the major leagues is forced to return to his hometown middle-school in North Carolina, as a substitute physical education teacher. 

The Goal

HBO wanted to promote the Eastbound & Down series through a Facebook marketing application which helps fans celebrate the holidays Kenny Powers style.

The Solution

Stauffer created a dynamic Facebook application that leverages the number of fan page views, likes and interactions.

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