American Media, INC.
American Media Inc. owns and operates the leading celebrity and health & fitness media brands in the country. Today, their magazines have a combined total circulation of 6.8 million and reach more than 54 million men and women each month.
The media conglomerate wanted to restructure some of its premier online properties. Thus, the Stauffer team worked in collaboration with Workhabit, American Media Inc. stakeholders and marketing teams to build Country Weekly, Star Magazine, Muscle & Fitness, and Muscle & Fitness Hers.
In order to reuse the baser code for each site, the Stauffer team employed Drupal with a multi-site setup. This approach resulted in a exceptional system that provides similar functionality and features throughout, while still customizable for each magazine. Allowing individual brands to showcase their unique identity.