American Airlines (AA) is a major United States airline and subsidiary of AMR Corporation. Today, American Airlines operates an extensive international and domestic network, with scheduled flights throughout North America, the Caribbean, South America, Europe, and Asia/Pacific.
American Airlines enlisted our services in a Spanish language site, which would inevitably become Aprendi. Their goal: create a Spanish social network to promote American Airline’s preferred locales to its Spanish language consumers.
The Stauffer team created Drupal in Spanish to reach Aprendi’s target audience. Consequently, developing a user friendly environment with tools such as a customizable maps to track travel locations and a consumer social network where users could interact, upload photos, enter contests, and track their travel histories.