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5 Things You Must Automate on Your Website (and the One Thing You Shouldn’t)
Automation has become the backbone of modern business operations, and website management is no exception. Businesses can streamline workflow, eliminate errors, and improve productivity by automating repetitive, time-consuming tasks. At STAUFFER, we understand the importance of automation and use it in our work to maximize our success. Automation cuts mundane tasks from …
5 Things You Must Automate on Your Website (and the One Thing You Shouldn’t) Read More
Headless Design: Everything You Need to Know
You have likely heard the term “headless design” thrown around in conversations about digital strategy and website development. But what exactly is headless design, and why is it relevant to your organization? STAUFFER made its way to the Inc. 5000 list by understanding our industry’s latest trends and technologies and then applying …
4 Steps to Prioritizing Good UX for Your Online Rebrand
When going through a rebrand, if your team isn’t prioritizing your end-user’s needs, it may be time to reconsider your UX strategy. Even if you have a great UX strategy with your old branding campaign, you need a refreshed UX strategy that balances with your new look. At STAUFFER, we incorporate good …
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Alumni Engagement: the Power of Storytelling
The positive impact created by STAUFFER’s ability to combine UX with storytelling makes us the go-to solution for some of the nation’s top higher learning institutions. Our digital storytelling abilities go far beyond building the dynamic web platforms that serve as launchpads for alumni engagement, we complete the equation by helping craft …
Design Thinking: 5 Principles for Engaging User Experiences
STAUFFER made its way to the Inc. 5000 list because of its reputation as a creative agency that leverages strategy and engineering to provide simple solutions to complex problems. To do so, our team of UX strategists, engineers, and creatives deploy a 5-step process to ensure the consistent delivery of brilliant products …
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Elevating UI Design Trends for 2024
Looking back on 2023 through the lens of UI, there have been some subtle (and one really big not-so-subtle) trends that we at STAUFFER believe will make an even larger impact on how brands tell stories and engage with the world. In lieu of this, we want our audience to be in …
STAUFFER Explains: the Win-win of Building With a User-centered Design
At Disney, they have Imagineers: people whose entire job is to make incredibly well-thought-out, unforgettable, immersive experiences for Disneyland guests. While some of it is overt, much of what they do is behind-the-scenes or so subtle you may only notice if you are told to look for it. All of this is …
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STAUFFER Insights: Creativity and Strategy in Digital Marketing
There is a delicate balance between creativity and strategy in digital marketing. STAUFFER retains very long-term relationships with our clients by understanding this equal equilibrium. While both are equally important, overemphasizing strategy can make a campaign too involved or feel inauthentic, and a campaign that is too elaborate or conceptual may take …
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Increase Donations by Demonstrating Nonprofit’s Value
Raising funds is critical for nonprofits. However, donors want to feel assured that their contributions will go to a reliable and competent organization that will translate their investment into making an impact. Establishing that trust involves transparency and ratings through sites like Charity Navigator and Give.org. In addition to such ratings and …
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STAUFFER’S Creative Director on Great Design
Clients look to STAUFFER to build websites that operate on a high level and look good. “Looking good” can take many forms, but what looks good doesn’t always mean it’s appropriate for your target audience. We recently sat down with STAUFFER’s Creative Director, Ish Obregon, to discuss the factors contributing to finding …
Navigating AI and Chatbot Limitations: STAUFFER’S Guide for SMBS, Nonprofits, and Higher Ed
Everyone is looking for ways to integrate AI and chatbots into their web design, marketing, and online communication strategies. It has been a boon of increased productivity and a wonder for synthesizing massive amounts of data. However, where there is promise in the future of how AI will benefit businesses and organizations …
STAUFFER’S UX Trends to Watch in 2024
Over the past year, the creative world has exploded with new ways to interact and engage with the world. Between new tech like VR headsets and game-changing AI tools, things that were once thought out of the scope of a traditional business can now be utilized and deployed at scale into a …